“守舊”與顛覆

倫敦世民酒店是該品牌在倫敦產(chǎn)下的第二個(gè)“子嗣”，是這一極富創(chuàng)新意識(shí)的荷蘭酒店品牌樹立的又一塊豐碑。自2008年成立以來，世民酒店集團(tuán)從不恪守成規(guī)，力求顛覆傳統(tǒng)酒店業(yè)規(guī)則，一心塑造卓越體驗(yàn)及先進(jìn)思維，“來者皆是客”，世民憑借當(dāng)代設(shè)計(jì)、合情合理的價(jià)格便可實(shí)現(xiàn)最新體驗(yàn)、以及友好高效氛圍的技術(shù)而正中賓客下懷。

酒店由阿姆斯特丹Concrete創(chuàng)意人員設(shè)計(jì)，輕盈的玻璃鏡面和石灰?guī)r立面與周圍環(huán)境和諧共處，毗鄰建筑映入鏡面，真真切切，卻又虛幻迷離，實(shí)在是玩味不盡。從招牌風(fēng)格的紅色玻璃箱進(jìn)入酒店，世民酒店集團(tuán)“為現(xiàn)代旅者重新定義的奢華”理念即刻撲面而至。一樓堪稱酒店統(tǒng)領(lǐng)全局的“心臟”：休憩、工作、壁爐旁小聚、看電視或是大啖美食、養(yǎng)精蓄銳，無一不昭示出酒店澎湃激昂的活力。

酒店中心是自助check-in終端設(shè)備，圍繞小樹苗排成圓圈狀，方便賓客在數(shù)秒內(nèi)快速便捷辦理出入酒店手續(xù)。觸目可見的家具全部采用世民酒店的長(zhǎng)期合作伙伴Vitra的產(chǎn)品，如雷貫耳的大師設(shè)計(jì)的經(jīng)典作品不一而足，如弗納·潘頓 （Verner Panton）、查爾斯雷·伊姆斯 （CharlesRay Eames） 和讓·普魯佛 （Jean Prouvé），等等。大型書架引人進(jìn)入世民酒店幽默風(fēng)趣的世界里閑庭信步，旅游、藝術(shù)書籍及言說英式傳統(tǒng)的特色物件，恰是酒店“于無聲處聽驚雷”的招數(shù)體現(xiàn)，讓世界各地的來客眼前一亮。一只填充滿的野豬頭青面獠牙地審視著四邊，而老式板球拍、古董馬靴和銀色運(yùn)動(dòng)獎(jiǎng)杯則將公共空間裝飾得耐人尋味。

穿過大堂，又有天地。一間不大不小的工作間，幾張美觀大方的公共桌錯(cuò)落其中，不局促，不松散，桌上的iMacs和打印機(jī)可供免費(fèi)使用。酒店后面戶外露臺(tái)上，明晃晃的紅色野餐桌挑動(dòng)視神經(jīng)。不經(jīng)意望出去，一面古老的羅馬墻橫亙著，櫛風(fēng)沐雨，斑斑駁駁，一霎時(shí)，這座首都之城煙波浩渺的歷史，竟如浮光掠影般掃過。

citizenM's second property in London marks another milestone in the history of this young and innovative Dutch hotel brand. Since it was founded in 2008， the company has been a disruptive force， breaking the rules of traditional hospitality with its belief in offering an outstanding experience and advanced thinking， treating all guests equally and seeking to give them what they really want – contemporary design， technology that enables a streamlined experience and friendly， efficient service at a very smart price.

Designed by the acclaimed Amsterdam-based creatives of Concrete， the property's airy glass and limestone facade blends in with its surroundings and mirrors the buildings neighbouring the hotel. Entering the hotel through its signature style red glass box， guests will be immersed immediately into the group's philosophy of redefined luxury for modern travellers. The ground floor is the heart of this hotel. Here guests can rest， work， get together by the fire place， watch TV or pamper their souls or stomachs. The concept of this area sees five different yet connected spaces that cater to the needs of both modern business travellers and tourists.

In the centre of the new hotel are the self check in terminals， arranged in circles around small sapling trees， which allow a swift and easy check in and out in seconds. Furniture from Vitra， citizenM's long-term partner， is used throughout the hotel， showcasing classic pieces from designers such as Verner Panton， Charles Ray Eames， and Jean Prouvé. Oversized shelves let the guest enter the humorous world of citizenM. Filled with travel and art books and unique objects that reflect aspects of traditional British heritage， citizenM's love for quirky details will delight guests from all over the world. A stuffed boar's head surveys its surroundings while vintage cricket bats， antique riding boots and silver sports trophies adorn the communal spaces.

Continue through the lobby and discover a workspace furnished with beautiful custom made communal tables， where iMacs and printers are free for guests to use. At the back of the hotel is an outdoor terrace， furnished with bright red picnic tables， which looks onto an ancient Roman wall， a reminder of the capital's rich history.

（一樓堪稱酒店統(tǒng)領(lǐng)全局的“心臟”：休憩、工作、壁爐旁小聚、看電視或是大啖美食、養(yǎng)精蓄銳，無一不昭示出酒店澎湃激昂的活力。

Here guests can rest， work， get together by the fire place， watch TV or pamper their souls or stomachs.）