“搭臺(tái)唱戲”，酒店集團(tuán)很忙

酒店對(duì)地域的熱情是有目共睹的，各路酒店集團(tuán)，耳熟能詳?shù)囊埠?，后起直追的也罷，都在虎視眈眈地尋覓屬于自己的“獵物”。有的酒店經(jīng)營(yíng)者，不趕爭(zhēng)先恐后開(kāi)新店的熱潮，轉(zhuǎn)而追尋更加本土的、能夠映射所在地歷史及脈絡(luò)的地點(diǎn)，進(jìn)行改建再造；而有的呢，則綜合考量國(guó)家、城市、自然環(huán)境及地段后，一旦符合胃口，便迫不及待地拿下該地盤，大開(kāi)新店面。

總部設(shè)于加拿大多倫多的四季酒店集團(tuán)，鮮有人不知。1961年，由伊薩多·夏普（Isadore Sharp）先生創(chuàng)辦，如今已走過(guò)55載榮耀歲月。歷經(jīng)半個(gè)世紀(jì)的發(fā)展之后，今年上半年，歷經(jīng)兩年翻新的墨西哥城四季酒店進(jìn)入大眾視野，這座殖民時(shí)期的莊園式建筑，搖身變?yōu)槟鞲绯侵袩o(wú)與倫比的社交場(chǎng)所，古今變換的身份，始終烙有四季對(duì)品質(zhì)的恪守。

世民酒店集團(tuán)（citizen M），一家極富創(chuàng)新意識(shí)的荷蘭酒店品牌，2008年問(wèn)世，設(shè)計(jì)理念是省去所有隱形花費(fèi)并移除一切冗余，向旅客提供最實(shí)在的奢華，提供中心城區(qū)世界級(jí)豪華舒適卻支付得起的至尊享受。雖則尚且年幼，集團(tuán)卻快馬加鞭，已在阿姆斯特丹、鹿特丹、格拉斯哥、紐約和巴黎留下自己的足跡。今年7月11日，集團(tuán)又在倫敦重磅推出倫敦塔世民酒店，設(shè)計(jì)風(fēng)格時(shí)尚且充滿活力，顏色鮮艷明快，無(wú)疑是品牌為自我植入的又一有力廣告。

舊瓶裝新酒也好，新人新氣象也罷，都是各酒店集團(tuán)搭臺(tái)唱戲創(chuàng)收益的路數(shù)，以保持歷久彌新、不脫節(jié)的旺盛戰(zhàn)斗力。

The hotel industry has always been predators’ hunting ground. Every hotel group， known or unknown， has its eyes set on its prey. Some hotel operators， instead of opening new chains feverishly， choose to look for venues that reflect local cultures and histories， and then conduct reconstruction. Others， on the other hand， after comprehensive considerations， if everything checks out， they won’t wait a second longer to procure land and proceed with new openings.

Four Seasons Hotels and Resorts， headquartered in Toronto， Canada， is unknown to only a handful. Founded by Isadore Sharp in 1961， the group is now at its 55th year， a time in life that is full of vigour and power. In the first half of this year， Four Seasons Hotel Mexico D.F. entered the public view after two years of renovation， a colonial period manor-style building that has turned into an incomparable social place in Mexico City. Even with the transformation from the ancient to the modern style， maintaining quality standards is still what the group insists on.

Founded in 2008， citizenM is a Holland hotel brand with highly innovative awareness and its design concept is to offer luxury to visitors by ridding of all the invisible costs and redundancies. Under this principle， they are able to provide the enjoyment of world-class luxury at affordable prices in the central city. Though still young， the group has already opened branches in Amsterdam， Rotterdam， Glasgow， New York and Paris. On July 11 this year， the group launched citizenM Tower London. With the fashionable design style full of vitality and bright colors， the brand has no doubt presented another successful self-marketing campaign.

By putting new wine in the old bottles， or employing new talents， hotel groups are now trying every method to \"stage performances\" to maintain the capability of fighting battles.

執(zhí)行主編：王楊

tracy@hotelelitemag.com