2015米蘭設(shè)計(jì)周 | 中國(guó)當(dāng)代家居跨界設(shè)計(jì)展

■黃 炎 Huang Yan

2015米蘭設(shè)計(jì)周 | 中國(guó)當(dāng)代家居跨界設(shè)計(jì)展

2015 Milan Design Week| Chinese Contemporary Home Furnishing Crossover Design Exhibition

■黃 炎 Huang Yan

意方致辭

車建芳副總裁總結(jié)發(fā)言

中國(guó)家居市場(chǎng)咨詢發(fā)布

開(kāi)場(chǎng)致辭

中意論壇

【坐下來(lái)】盛大開(kāi)幕 跨界對(duì)話

【Sit down】Grand Opening Crossover Dialogues

4月14日，2015中國(guó)當(dāng)代家居跨界設(shè)計(jì)展在米蘭設(shè)計(jì)周精彩開(kāi)展。紅星美凱龍與創(chuàng)新設(shè)計(jì)聯(lián)盟攜手中國(guó)家居之設(shè)計(jì)翹楚，榮麟、聯(lián)邦、銳馳、拉卡薩、澳珀、仁豪、九牧、久盛等八大品牌榮登米蘭設(shè)計(jì)周。“以顛覆之心，對(duì)話設(shè)計(jì)之巔”主展區(qū)論壇盛大召開(kāi)，米蘭副市長(zhǎng)也親臨現(xiàn)場(chǎng)，并頒發(fā)“中國(guó)設(shè)計(jì)，米蘭看見(jiàn)”榮耀獎(jiǎng)杯，中國(guó)家居行業(yè)在國(guó)際舞臺(tái)集體發(fā)聲，表達(dá)出了中國(guó)人對(duì)原創(chuàng)設(shè)計(jì)的明確態(tài)度。

On April 14, the 2015 Chinese Contemporary Home Furnishing Crossover Design Exhibition will be opened in Milan Design Week.Red Star Macalline and the Innovative Design Alliance, together with such eight home furnishing brands as Roling, Landbond, Camerich, La Casa, Opal, Righthome, Jomoo and Treessun will attend the Milan Design Week.Mr.Pasquale Maria Cioffi, Delegate of Mr.Franco D'Alfonso, Assessor of

Trade, Industry, Tourism and Territorial Marketing, and Director of EXPO 2015 for Fashion and Design and for Public Relations; and Mr.Stefano Nigro, Head of Investment Promotion Department from Milan Chamber Of Commerce – Promos Invest in Lombardy Region – Invest in Milan were also present at the Exhibition themed by “Dialogue with an overthrowing heart on peak design” and award winners the glorious “Milan Witnesses Chinese Designs”.The event will become Chinese home furnishing brands’ collective appearance in the international stages, which will display Chinese clear attitude towards original design.

車總與八家企業(yè)代表

車總與意方代表

車總與本次活動(dòng)策展人朱小杰先生

中意論壇，交鋒設(shè)計(jì)之巔

China-Italy Forum High-end Design Dialogues

當(dāng)天下午，在新米蘭國(guó)際展覽中心商務(wù)區(qū)舉行的“以顛覆之心，對(duì)話設(shè)計(jì)之巔”的論壇，來(lái)自中意雙方的行業(yè)專家，設(shè)計(jì)明星，品牌代表，對(duì)家居設(shè)計(jì)的未來(lái)趨勢(shì)潮流，不同藝術(shù)領(lǐng)域間的跨界互動(dòng)，進(jìn)行了深入探討。大家一致寄予中國(guó)原創(chuàng)家居美好的未來(lái)愿景。紅星美凱龍B2B國(guó)際品牌運(yùn)營(yíng)中心在論壇上獨(dú)家分享了中國(guó)市場(chǎng)機(jī)遇與挑戰(zhàn)探討（China Opportunities and Challenges Workshop），眾多干貨數(shù)據(jù)讓意大利企業(yè)對(duì)中國(guó)市場(chǎng)既有了宏觀的視野，又有微觀的認(rèn)知，現(xiàn)場(chǎng)中外嘉賓無(wú)不拍手稱贊，氣氛高潮迭起。

On that afternoon, experts, design artists and brand representatives from Chinese and Italian home furnishing industry will be present in the forum themed by “Dialogue with an overthrowing heart on peak design” held in the Business Area of Milano Convention Center.Besides, they will make in-depth discussions on future home furnishing development and cross-industry interactions.They all have optimistic prospect on Chinese original home furnishing industry.At the Forum, B2B International Brand Operation Center of Red Star Macalline will share “China Opportunities and Challenges Workshop”, which will make attendees have macro and micro understanding of Chinese market and won their praises.

今年是紅星美凱龍組織參與米蘭設(shè)計(jì)周的第四年，董事副總裁車建芳女士熱情總結(jié)說(shuō)：看到中國(guó)原創(chuàng)家居的設(shè)計(jì)力量蓬勃興起，是有思想有根源可持續(xù)發(fā)展的，紅星將不遺余力的借助平臺(tái)的力量推動(dòng)中國(guó)家居的原創(chuàng)設(shè)計(jì)走向全球舞臺(tái)。

This is the fourth consecutive year that Red

Star Macalline has attended Milan Design Week.Ms.Che Jianfang, vice president of the board of directors of Red Star Macalline Group Co.,Ltd.excitedly concluded that:Chinese increasingly growing original home furnishing design is creative, sustainable and though-provoking, and Red Star will strive to promote Chinese original home furnishing design into the global stages by relying on this platform.

八大品牌玩轉(zhuǎn)跨界，對(duì)話米蘭

Eight brands launch crossover industry and hold in-depth dialogues in Milan

與全嘉賓合影

八家參展企業(yè)代表合影

展會(huì)現(xiàn)場(chǎng)一

當(dāng)晚的跨界家居展開(kāi)幕酒會(huì)帶給我們的是一場(chǎng)跨界藝術(shù)視覺(jué)盛宴。 此次參展的8個(gè)品牌帶來(lái)的每一件作品都是生活的藝術(shù)結(jié)晶，反映了當(dāng)今中國(guó)人對(duì)于設(shè)計(jì)的理解融于生活中。坐下來(lái)，設(shè)計(jì)師們有話說(shuō)。紅星美凱龍將跨界家居帶到米蘭，在藝術(shù)的碰撞中，讓矛盾、對(duì)立的元素擦出靈感的火花。

The opening wine party in the crossover home furnishing exhibition will present us a visual feast with different artistic works.Each artwork brought by eight brands is the artistic crystallization in our lives, reflecting modern Chinese’s understanding of design through lives.Designers also hold various dialogues.Red Star Macalline brings the crossover home furnishing to Milan and obtains inspirations through art communication and exchanges.

久盛帶來(lái)的是彌漫著茶多酚的中國(guó)式味道的地板；九牧則結(jié)合了中醫(yī)養(yǎng)生概念的花灑為大家?guī)?lái)健康生活新體驗(yàn)；聯(lián)邦帶來(lái)哲學(xué)家私，讓古老的禪說(shuō)成了日常生活中的一個(gè)場(chǎng)景；榮麟與藝術(shù)對(duì)話，充滿了生活的藝術(shù)氣息；更沒(méi)想到是銳馳，竟然把自己的作品做成了雕塑，讓現(xiàn)場(chǎng)的人們?nèi)鐗?mèng)如幻；拉卡薩攜手著名服裝設(shè)計(jì)師，使它的家具定制時(shí)尚得讓人嘆為觀止；仁豪居品索性帶來(lái)了與旅行有關(guān)的概念家居體驗(yàn)；還有澳珀的作品不僅回到

400多年前的中國(guó)，還帶來(lái)了異國(guó)的藍(lán)眼睛伙伴們一起玩設(shè)計(jì)。八大品牌顛覆玩轉(zhuǎn)跨界，神秘的東方文化傾倒世界，米蘭的展廳充滿了中國(guó)的味道。這些有意思的內(nèi)容，百聞或許不如一見(jiàn)。

Treessun brings us the floor with strong Chinese tea polyphenol taste; Jomoo brings us sprinklers involving the healthcare concept in Traditional Chinese Medicine; Landbond brings us the furniture with the strong philosophical meaning, bringing the ancient zen into our daily lives; Roling brings us the products with strong artistic elements; the biggest surprise is Camerich who makes the work into a statue, producing a dreamy feeling; La Casa, together with their famous garment designers, also amazes the tailor-made furniture; Righthome brings us the travel-related concept home furnishing experience; Opal not only brings us back China 400 years ago, but also brings us the innovative design which can be played with the blue-eye foreigners.The eight crossover brands attract wide attention and the oriental culture is amazed by the world.Milan Design Week is full of Chinese elements.While in the Exhibition, you have the feeling that “seeing for oneself is a hundred times better than hearing from others”.

紅星美凱龍將中國(guó)原創(chuàng)設(shè)計(jì)帶上國(guó)際舞臺(tái)，通過(guò)跨界設(shè)計(jì)展的開(kāi)幕式，開(kāi)啟了中國(guó)原創(chuàng)設(shè)計(jì)的世界之門?，F(xiàn)場(chǎng)盛況灼灼。

Red Star Macalline brings Chinese original design into the international stages.Through the opening ceremony of the crossover design exhibition, Red Star Macalline opens a door for Chinese original design to the world.It is really a grand event.

米蘭副市長(zhǎng)協(xié)同紅星美凱龍董事副總裁車建芳女士出現(xiàn)在“中國(guó)設(shè)計(jì) 米蘭看見(jiàn)”的頒獎(jiǎng)禮上，逐個(gè)為獲得這一國(guó)際殊榮的品牌頒獎(jiǎng)，此舉將現(xiàn)場(chǎng)的氣氛又一次推向高潮。中國(guó)家居設(shè)計(jì)品牌正在用自己不勝枚舉的創(chuàng)新，一次次完成了在國(guó)際舞臺(tái)的驚艷亮相。

Vice Mayor of Milan (undetermined), together with Ms.Che Jianfang, vice president of the board of directors of Red Star Macalline Group Co.,Ltd., will award the “Milan Witnesses Chinese Designs”for the winners, which will drive the atmosphere into a new high.Chinese home furnishing design brands have made successful appearances in the international stages through various innovations.

為了讓中國(guó)的消費(fèi)者近距離的感知好設(shè)計(jì)，好生活的理念，紅星美凱龍及創(chuàng)新設(shè)計(jì)聯(lián)盟攜手八大參展品牌共同發(fā)起“米蘭歸來(lái) 十城巡回”的設(shè)計(jì)消費(fèi)活動(dòng)。據(jù)悉，在接下來(lái)的6月份起，“米蘭歸來(lái) 十城巡回”將帶著此次參展的品牌來(lái)到中國(guó)的10個(gè)代表城市，與城市文化對(duì)話，與城市生活互融，與消費(fèi)者互動(dòng)。屆時(shí)，相信國(guó)內(nèi)的家居市場(chǎng)又將迎來(lái)一波設(shè)計(jì)消費(fèi)的新熱潮。

To give consumers more chances to feel the concept of good design and good life, with the witnesses of Vice Mayor of Milan (undetermined) and Ms.Che Jianfang, Red Star Macalline and the Innovative Design Alliance as well as the eight brands with jointly launch the design consumption activity of “10 Cities’ Tour Show after Returning from Milan”.It is learned that, from June, the activity of “10 Cities’ Tour Show after Returning of Milan”will exhibit these brands in 10 Chinese representative cities, during which they will hold various dialogues on urban culture and life and interact with consumers.By that time, Chinese home furnishing market will see another design consumption boom.

這一次“坐下來(lái)”，是跨界家居的融入，是中國(guó)原創(chuàng)設(shè)計(jì)在世界舞臺(tái)的發(fā)聲，讓原本熱愛(ài)生活的我們找到新的心靈空間和生命感悟。全世界矚目于此，聆聽(tīng)來(lái)自中國(guó)的聲音。

This “sit down” activity is the involvement of crossover home furnishing and the appearance in international stages, which will make life lovers find the new inner space and new understanding of life.The whole world will focus on China and pay attention to Chinese sound.

（責(zé)任編輯：北 方）