Taiwan designer brand release shows came to Keqiao

By+Li+Yili

“2015 KeQiao Creation Fashion Week ·Spring Edition” opened its arms to visitors on April 19th， 2015， during which China Fashion Alliance organized four prominent designers from Taiwan to give release shows， bringing fresh fashion to the Fashion Week.

Stella： Happiness is simple

Stella， living and studying in Italy for 26 years， learns how to analyze the changes in market environment from the numerous successes and failures of designers， being familiar with the process management of designer and keen to fashion at the same time.

“Brand is my philosophy of life. Enjoy it and happiness is so simple.” In terms of inspiration， Stella said， “most of them come from the nature， such as color changes， plants and animals and the sounds， etc.” In the Creation Fashion Week 2015， Stella showcased two series of apparel in the theme of “Not Tang， Not Western”. The inspiration of the two series came from pineapple cakes and pineapple fields， emphasizing feminine qualities and fashion with interests of life， and building the dressing style of fashion and joy.

The fabrics and patterns are inspired by pineapple： breaking through traditional in design， with use of non-conventional stitching； using of colors boldly， with white as ground， assorting with green， yellow， purple and other colors to build the atmosphere of quiet and sweet； employing the best silk as fabric， with random and unlimited dividing lines to add fun in small details. Overall， the series full of simplicity and delicacy.

Chiui Hsu： Perfect fusion of nature and fashion

Chiui Hsu， designer of Naif by Hsu Chiui， is an experimenter to study the art applications in clothes， and creator persisting both art dream and market demand.

Combining art with fashion， her clothes adopt draping and bias cutting to emphasize the casual appearance， which is full of relaxation， with the hope to provide relaxed and natural feel to the people.

In the Fashion Week， Chiui Hsus 2015 S/S release show was launched with “NAIF” as the theme. Time flies， but the daily life in noisy city goes on as usual. All the presentations brings together the nature， with no additional. Light， shadow or water stains， as well as life symbols with wisdom in essence narrate the fashion gently.

“These and those are all confetti of our short lives. There are frank and simple ones， there exist turning points and there are also ups and downs. Everything leaves trace in our memory on purpose or by accident， which is narrated by the clothing appearance with gentle and relax， no matter it is the bustling world or the ordinary life，” Chiui Hsu said.

Jenyu Hsu： Trip of sense

Jenyu Hsu， design director of Taiwan keywear brand， has talent for clothing， matching， color， fabrics when he was a child and was determined to be a designer in junior high school.

Jenyu Hsu brand is created for women only， which is designed through “l(fā)ife style” and demonstrates the required clothing in one day from womens point of view， with feminine， freedom， comfort and beauty as starting points. “I love travel， because it can bring more excitement， whether it is a short trip or long journey. The inspiration will jump out from local culture， heritage， and beautiful landscape，” said Jenyu Hsu.

In the Fashion Week， Jenyu Hsu showed the new products of 2015 A/W， which take dribs and drabs during travel as the focus of creation， with design style of mix & match， customizing， and wearability. The release show has the feature of being feminine， sexy as well as intellectual， with printed fabrics， jacquard fabrics， satin and lace as main fabrics accord with the theme.

Yuhsuan Chang： Keep love continue

Yuhsuan Chang， came to study in Raffles Design Institute of Donghua University out of great interest and curiosity to apparel and devoted herself in the industry after graduation. Finally， she founded her own brand “Yu”， to keep the love continue.

The brand was founded in 2012， designed for 30-45 year-old people. With integration of Chinese and western， the brand blends Chinese culture and Western fashion in the clothes， letting consumers wear “hardness with softness” as well as confidence and elegance on， forever.

The release show aimed at bringing happiness， intention and innovation to peoples life. “Happy is the fuel of continuation， intention is doing everything seriously and innovation is the indispensable element.” And the inspiration comes from life and observation， “everything will nurture inspiration， as long as you give them your love and appreciation， which is my understanding of brand meaning： it comes from life， happiness， intentions and innovation.”

As a highlight of KeQiao creation fashion activities， Chinese Fashion Alliance designer brand release show has always been a grand finale show. The Taiwanese designers not only brought the latest fashion trends and information to mainland， but also promoted integration of fashion industry between Zhejiang and Taiwan.