讓“公益旅行”連接鄉(xiāng)村與青年

“Voluntourism” is a new word consisting of “volunteer” and “tourism”. The so-called voluntourism is to enjoy tourism at the same time of providing voluntary service. The unique mode of travelling originated after the First World War. The countries were in urgent need of reconstruction after the war， so various kinds of international working camps popped up， which not only accelerated the reconstruction of world community， but also promoted peace of the world. Nowadays， in China， a group of young people with great enthusiasm has set up a website to promote the reconstruction of earthquake-stricken areas after the disaster with \"voluntourism\"， combining rural area and youths closely.

公益旅行是英語(yǔ)的一個(gè)新詞匯voluntourism，由志愿者volunteer與旅游tourism組合而成。所謂“公益旅行”，就是在做義工服務(wù)的同時(shí)享受旅游的樂趣。這項(xiàng)獨(dú)特的旅行方式起源于第一次世界大戰(zhàn)后，各國(guó)經(jīng)歷戰(zhàn)亂亟需重建，于是出現(xiàn)了各種國(guó)際工作營(yíng)，這一形式不僅加快各國(guó)社區(qū)重建，而且推動(dòng)了世界和平。在今天的中國(guó)，有一群年輕人懷著極大的熱忱成立了一個(gè)網(wǎng)站，用“公益旅行”推動(dòng)震后災(zāi)區(qū)的重建，更將鄉(xiāng)村與青年緊密聯(lián)系在一起。

The reconstruction of disaster-stricken areas needs 34 projects of sustainable development

災(zāi)區(qū)重建需要的是34個(gè)

可持續(xù)發(fā)展項(xiàng)目

Cnvt.org， as its name， is the website of \"voluntourism\" （www.cnvt.org）. Since its formal establishment on January 1， 2015， its goal is to \"become the most valuable and responsible Chinese online tourism （OTA） website\". However， it is not a simple market-oriented entrepreneurship under the background of waves of network technology. Behind the website， it is a group of young people who participate in public benefit undertakings actively. They hope to be able to do something by themselves， to change people’s opinion of tourism and public benefit， or even change the poor ecology in the rural area of China.

“What is voluntourism？” the Founder Ni Kaizhi explained， \"voluntourism is also called ‘volunteer travel / responsible travel， namely 'doing public benefit while travelling'. Through actions and advocacy of awareness， it makes people -- especially youths -- fall in love with public benefit， learn about public benefit and offer help to where it is needed， especially the beautiful but poor rural areas with love and the heart for public benefit. We want to make public benefit interesting and tourism bring change.\"

益游網(wǎng)，顧名思義是“公益旅游”網(wǎng)（www.cnvt.org），2015年1月1日正式成立上線以來，目標(biāo)是要“做中國(guó)最有價(jià)值和負(fù)責(zé)任的在線旅游（OTA）網(wǎng)站”。然而這并不是網(wǎng)絡(luò)科技風(fēng)起云涌的背景下一次簡(jiǎn)單的市場(chǎng)導(dǎo)向型創(chuàng)業(yè)，益游網(wǎng)的背后是一群主動(dòng)投身公益事業(yè)的年輕人，他們希望能夠身體力行地做一些事，改變民眾的旅游觀念、公益觀念，甚至改變中國(guó)鄉(xiāng)村的窘迫生態(tài)。

“什么是公益旅行？”創(chuàng)始人倪凱志解釋說，“公益旅游，也叫做‘義工旅行/負(fù)責(zé)任旅行’，即‘邊旅行邊做公益’。通過行動(dòng)和意識(shí)倡導(dǎo)使人們——特別是青年——愛上公益，學(xué)會(huì)公益，并以愛和公益之心幫助需要領(lǐng)域，特別是美麗但貧困的鄉(xiāng)村。我們希望能讓公益變得有趣，讓旅游帶來改變?！?/p>

Such idea came from the real experience that Ni Kaizhi had in fighting against the earthquake. The “5.12 Earthquake\" in 2008 changed the life of millions of people in the earthquake-stricken areas， and also changed his life completely.

Before the earthquake， the 25-year-old Ni Kaizhi had worked in an foreign investment IT company in Shenzhen for 3 years， being a regional sales manager， he had had good accumulation of vocational development. After the earthquake， he had a strong desire to help the people in the disaster-stricken areas with his own efforts， because his hometown Poyang Jiangxi Province once suffered from flood， and he had experienced the hopelessness， pain and homelessness after the disaster happened. He took a month off， and went to the disaster areas， assigned by the non-governmental rescue service center of 512 to Zundao Town， Mianzhu Deyang， and became a volunteer in the frontline. He lived in tents with other volunteers， living in stress and hardness， but feeling very happy and fulfilling every day.

The one-month off passed quickly， but Ni Kaizhi thought that there were still he could do and many things he hadn’t done. When this vacation came to an end， he happened to join in the development center of public benefit organization （NPI） which conducted work in the disaster-stricken area and it changed his life. NPI is a collection of supporting organization of public benefit， which first came up with the concept of “incubator of public benefit” in China. since its establishment in 2006， it incubated about 30 non-governmental public benefit organizations every year in China by providing them with help in capacity building， venue， equipment， small subsidies， assistance in registration and so on， which is known as the most important system innovation in recent years in the field of public benefit.

這樣的創(chuàng)意來自倪凱志抗震救災(zāi)的親身經(jīng)歷。2008年的“5·12大地震”改變了地震災(zāi)區(qū)數(shù)百萬(wàn)人的生活，也徹底改變了他的生活。

地震之前，25歲的倪凱志在深圳一家外資IT公司工作了3年，已經(jīng)做到營(yíng)銷區(qū)域經(jīng)理，職業(yè)發(fā)展有了良好的積累。地震發(fā)生后，他強(qiáng)烈地渴望用一己之力去幫助受災(zāi)的人們，因?yàn)樗墓枢l(xiāng)江西鄱陽(yáng)曾遭水災(zāi)，他親身感受過災(zāi)難降臨后的絕望、痛苦和流離失所。他請(qǐng)了一個(gè)月的假，來到災(zāi)區(qū)，被512民間救助服務(wù)中心分配到德陽(yáng)綿竹遵道鎮(zhèn)，成為一名前線志愿者。他和其他志愿者們住在帳篷里，每天的生活緊張、艱苦，內(nèi)心卻無比快樂、充實(shí)。

一個(gè)月的假期過得很快，倪凱志卻覺得自己能做的還有很多未完成的還有很多。假期即將結(jié)束的時(shí)候，他因一次偶然機(jī)會(huì)加入了在災(zāi)區(qū)展開工作的恩派公益組織發(fā)展中心（NPI），由此改變了他的人生軌跡。NPI是一個(gè)公益支持性組織集合體，在中國(guó)首創(chuàng)了“公益孵化器”的概念，自2006年成立以來每年在全國(guó)范圍內(nèi)孵化30個(gè)左右的民間公益組織，為他們提供能力建設(shè)、場(chǎng)地設(shè)備、小額補(bǔ)貼、注冊(cè)協(xié)助等多方面的幫助，被譽(yù)為近年來公益領(lǐng)域的重要制度創(chuàng)新。

Joining in the capable and professional team of NPI， Ni Kaizhi learned that passion and idealism only was not enough in public benefit undertakings， since \"the field of public benefit is not only the spiritual home of idealists， but also a highly specialized occupation choice and place to live in reality.\" He worked in NPI Chengdu for more than one year， taking part in the work of incubating 4 public benefit organizations. After having some expertise and capability of being a manager of public benefit， he decided to start his own entrepreneurship of public benefit.

In the one-year service in NPI Chengdu， Ni Kaizhi went through all the cities and towns in the earthquake-stricken areas， therefore he quite understood the actual needs of the rural communities and villager. As what a local governmental official said， in the earthquake-stricken areas \"Now the houses are basically constructed， but living in them are poor people. To change the appearance of the disaster-stricken areas， it is necessary to increase the incomes of farmers fundamentally and create employment opportunities for farmers.\" We have saved these people once， but how to save them for a lifetime？ If there is no good way of sustainable development， the life of farmers will still not change. Ni Kaizhi began to think about how to help rural community to create blood by themselves and achieve sustainable development.

加入到NPI的高素質(zhì)且專業(yè)的工作團(tuán)隊(duì)中，倪凱志了解到從事公益僅有熱情和理想主義是遠(yuǎn)遠(yuǎn)不夠的，“公益界不僅是理想主義者的精神家園，也是高度專業(yè)化的職業(yè)選擇和現(xiàn)實(shí)生活中的安身立命之所?！彼诔啥级髋煞?wù)了一年多，參與了4個(gè)公益機(jī)構(gòu)的孵化工作。在具備一定的專業(yè)技術(shù)手段、公益職業(yè)經(jīng)理人素質(zhì)后，他決定自己進(jìn)行公益創(chuàng)業(yè)。

在成都恩派服務(wù)的一年中，倪凱志走遍了震后災(zāi)區(qū)所有市縣，相當(dāng)了解當(dāng)?shù)剞r(nóng)村社區(qū)、村民的實(shí)際需求。就像一位當(dāng)?shù)卣賳T說的那樣，震區(qū)“現(xiàn)在房子基本建設(shè)好啦，但是好房子內(nèi)住著窮人要改變?yōu)膮^(qū)面貌，還需從根本上提高農(nóng)民收入，為農(nóng)民創(chuàng)造就業(yè)機(jī)會(huì)?！蔽覀兙攘藶?zāi)民一次，怎樣救他們一輩子？如果沒有良好的可持續(xù)發(fā)展方式，農(nóng)民的生活依舊得不到改變。倪凱志開始思考如何幫助農(nóng)村社區(qū)自我造血，實(shí)現(xiàn)可持續(xù)發(fā)展。

From a project to a social enterprise： to be responsible travelers

從一個(gè)項(xiàng)目到一個(gè)社會(huì)企業(yè)：

做有責(zé)任的旅行者

Sichuan， China， who survived the “5.12 earthquake” in 2008 has comparatively frequent crustal movements and many villages of it are poor， but it has the most amazing scenery and moreover， many ethnic minorities living here. Beautiful natural scenery and ethnic cultures add radiance and beauty to each other， forming a unique charm of the area. Ni Kaizhi realized that the development of the tourism industry would bring huge economic benefits to the disaster-stricken areas after the earthquake， but then problems came -- tourism is a double-edged sword and the arrival of tourists would not only bring money， but also cause a certain impact or even damage on the surrounding environment and ecology. Is it the way to go， is it workable and how to keep balance？

The idea of voluntourism came into being in the mind of Ni Kaizhi. Voluntourism is a new concept of tourism in Chinese in recent years. Generally speaking， it is to do some public benefit activities in the process of tourism， such as bringing one’s own garbage bags in outdoor activity or tourism， collecting waste along the way， taking care of little injured animals on the roadside and helping people who are in need. The most well-known tourism project of public benefit is \"1kg more\" -- in addition to their own luggage， the tourists should take some stationery and books to the schools in the destination of the tourism. According to the survey of China Philanthropy Times， 57.6% of the respondents say that they get double happiness of tourism and public benefit from voluntourism and feel mental and physical wellbeing.

In 2009， Ni Kaizhi set up a department of voluntourism projects （referred to as DVP）， specializing in the development of rural voluntourism projects. \"After the earthquake， the houses are repaired， the roads are also repaired. An average farmer has three houses and after people go outside to work， there are two idle houses. When we did research， the elder female villager would say look at our beautiful house， can we do something with it. Besides， there are also demands from the cities， so I set up the DVP.\"

從2008年“5·12大地震”中劫后余生的中國(guó)四川地區(qū)，雖然地殼活動(dòng)相對(duì)頻繁，不少鄉(xiāng)村較為貧困，但卻有著最令人驚嘆的秀麗風(fēng)光，更有眾多少數(shù)民族居住于此地。青山綠水與各民族傳統(tǒng)文化交相輝映，形成這一地區(qū)獨(dú)一無二的吸引力。倪凱志意識(shí)到，如果開發(fā)旅游業(yè)將會(huì)為震后災(zāi)區(qū)帶來巨大的經(jīng)濟(jì)效益，那么問題也隨之而來——旅游業(yè)是一把雙刃劍，游客的到來不僅僅會(huì)帶來金錢，也會(huì)對(duì)周邊環(huán)境和生態(tài)造成一定的影響甚至破壞，這條路是否應(yīng)該走，是否行得通，又怎樣取得平衡呢？

倪凱志萌生了做公益旅游的想法。公益旅游是近幾年走入中國(guó)的一種新興旅游休閑概念，通俗講，就是在旅游休閑的過程中順帶做公益活動(dòng)，比如在戶外活動(dòng)或旅游中自帶垃圾袋，順便收集沿途的廢棄物，照料在路邊受傷的小動(dòng)物，幫助需要幫助的人。最為公眾熟知的公益旅游項(xiàng)目是“多背一公斤”——旅游者在自己行李之外，多帶些文具、圖書，送給旅游目的地的學(xué)校。據(jù)中國(guó)《公益時(shí)報(bào)》的調(diào)查，57.6%的受訪者表示，他們從公益旅游中享受到了旅游和公益的雙重快樂，身心倍感愉悅。

2009年，倪凱志成立了公益旅游項(xiàng)目部（簡(jiǎn)稱：益游部），專職開發(fā)鄉(xiāng)村公益旅游項(xiàng)目?！暗卣鸷?，房子修好了，路也修好了。一般農(nóng)夫家里都有三間房，家里人出去打工之后，就有兩間房是閑置的。在做調(diào)研的時(shí)候，村里大姐就會(huì)說你看我們的房子多漂亮啊，能不能做點(diǎn)事，另外城里也有這方面的需求，所以就成立公益旅游項(xiàng)目部?！?/p>

Rural voluntourism organizes city residents to walk into countryside， make them participate in the environmental protection，poverty alleviation， child care and other public benefit activities on the one hand； on the other hand， the local villagers provide special accommodation and green food and obtain income. The key of such interactive mode is to build a platform for interaction between urban and rural areas.

Then， in Mianzhu， Wenchuan， Maoxian and other places in Sichuan， they communicate with the local government and farmers， introduced the concept of voluntourism and the team and the public and won the support of some farmers. The farmers act in mutual-supporting groups or cooperative， revise their houses in accordance with the standards of voluntourism hostels； a 10-15 village community makes up a \"voluntourism hostel\".

To July 2012， the team of voluntourism has organized 1279 passengers to participate in rural voluntourism， bringing an income of 167000 RMB to 136 households， setting up 18 fixed voluntourism hostels. Although the project has begun to take shape， it met many difficulties from the beginning. Due to lack of publicity channels and the absence of public awareness of voluntourism， in the primary stage the founder basically publicized in all kinds of BBS， then they set up their own China Rural and Urban Community network （hereinafter RUC network）， for the releasing and exchange of the information of voluntourism. Later RUC got the support of China Foundation for Poverty Alleviation. On January 1， 2015， after preparing for 6 months， \"www.cnvt.org\" （referred to as \"cnvt.org \"） was formally established on-line， and its team will develop from a public benefit project into a social enterprise， stepping forward with more professional attitude.

鄉(xiāng)村公益旅游，一方面組織城市居民（尤其是青年人）走進(jìn)鄉(xiāng)村，在旅行的過程中參與環(huán)保、扶貧、兒童關(guān)愛等公益活動(dòng)；另一方面，當(dāng)?shù)卮迕駝t提供特色住宿和綠色餐飲，獲取收入。這種互動(dòng)模式，關(guān)鍵在于搭建一個(gè)城鄉(xiāng)互動(dòng)的平臺(tái)。

于是，在四川的綿竹、汶川、茂縣等地，他們與當(dāng)?shù)卣娃r(nóng)戶溝通，介紹公益旅游和團(tuán)隊(duì)理念并獲得了部分農(nóng)戶的支持。農(nóng)戶以互助小組或合作社為單位，分別將家里的閑置房間按照客棧的標(biāo)準(zhǔn)進(jìn)行打造；一個(gè)擁有10-15戶村民的社區(qū)，即為一個(gè)“益?！?。

發(fā)展到2012年7月，益游團(tuán)隊(duì)共組織1279人次參與鄉(xiāng)村公益旅游，為136名農(nóng)戶帶去收入16.7萬(wàn)元，建立了18家固定的益棧。雖說該項(xiàng)目已初具規(guī)模，但項(xiàng)目從成立伊始就困難重重。由于宣傳渠道缺失，公眾對(duì)公益旅游認(rèn)知度不夠，項(xiàng)目前期基本靠創(chuàng)始人混跡于各種論壇發(fā)帖宣傳，他們隨后建立了自己的“稻谷社區(qū)網(wǎng)”，用于發(fā)布和交流公益旅游信息。“稻谷社區(qū)網(wǎng)”隨后獲得了中國(guó)扶貧基金會(huì)的項(xiàng)目扶持，2015年1月1日，在緊密籌備了6個(gè)月之后，“中國(guó)公益旅游網(wǎng)”（簡(jiǎn)稱“益游網(wǎng)”）正式成立上線，益游團(tuán)隊(duì)將一個(gè)公益項(xiàng)目發(fā)展成一個(gè)社會(huì)企業(yè)，以更為專業(yè)的姿態(tài)向前邁步。

Make youths the main force

of voluntourism

讓青年成為公益旅游的主力

Open the home page of cnvm.org and we can see the four star activities \"bimonthly voluntourism， run-away plan of graduation season， a journey of tranquil： quest of Tibet and weekend camp\". Their main body of the activities is \"youths\". \"Youth\" and \"countryside\" are the two keywords of cnvm.org.

Youth is the present and youth is the future. To change the mind of youths today the key is to change the future of the world. The slogan of cnvm.org is \"let public benefit be interesting and let travel bring change\". They call on young people to be responsible and have sense of responsibility even in the tourism and leisure time， rather than take travelling as a behavior of \"hedonism\". For example， choosing low carbon way of travelling， try not to take car， but ride or walk； after arriving the destination， do public service of two to four hours per person per day， including field work or labor work of the special local industry， such as drawing on kites in kite factory or make bamboo crafts with bamboo； in the return from the destination， adopt the \"1kg more\" mode and carry back one kilogram of garbage， etc.， to let young people experience the fun of public benefit， fall in love with public benefit， learn about public benefit and offer help to where it is needed， especially the beautiful but poor rural areas with love and the heart for public benefit. In the voluntourism， youths will also be able to see the world and themselves from a new perspective and enhance their wisdom and skills.

如今打開益游網(wǎng)首頁(yè)，可以看到“間隔月義工之旅、畢業(yè)季逃跑計(jì)劃、凈心之旅：探秘藏區(qū)、周末體驗(yàn)營(yíng)”四大品牌活動(dòng)。其活動(dòng)主體都是以“青年”為中心?！扒嗄辍焙汀班l(xiāng)村”，是益游網(wǎng)的兩個(gè)關(guān)鍵詞。

青年是現(xiàn)在，青年也是未來。改變青年人今天的觀念，是改變這個(gè)世界未來的關(guān)鍵。益游網(wǎng)的口號(hào)是“讓公益變得有趣，讓旅行帶來改變”，他們呼吁青年人做有責(zé)任感的人，即使在旅游休閑中也具備責(zé)任意識(shí)，而不是將旅游視為一種“享樂主義”的行為。例如，從旅游出行方式開始就選擇低碳方式，盡量不坐車，騎行或者徒步去；到了旅游目的地之后，每人每天做2-4小時(shí)公益服務(wù)，方式包括田間勞作或是從事當(dāng)?shù)靥厣a(chǎn)業(yè)勞動(dòng)，如在風(fēng)箏廠畫風(fēng)箏或在竹子廠做竹編工藝品；從旅游目的地回程時(shí)則采取“多背一公斤”這種形式，背一公斤垃圾回來，等等……讓青年人體驗(yàn)公益的樂趣，從而愛上公益，學(xué)會(huì)公益，并以愛和公益之心幫助需要領(lǐng)域（特別是貧困但美麗的鄉(xiāng)村）。在公益旅行中，青年人也將重新認(rèn)識(shí)世界、認(rèn)識(shí)自己、提升自身的智慧和技能。

Such core concept attracts aspiring young people from all over the country to join the team. Currently the team has 9 full-time members， aged between 25 to 30 years old. At the same time， cnvm.org also recruits and provides trainings for volunteers， so that more youths can participate in it in the spare time of study and work.

這樣的核心觀念吸引著來自全國(guó)各地的有志青年加入這個(gè)團(tuán)隊(duì)，目前團(tuán)隊(duì)有9個(gè)全職成員，成員年齡25-30之間。同時(shí)，益游網(wǎng)還招募并培訓(xùn)志愿者，讓更多的年輕人可以在學(xué)習(xí)和工作之余參與其中。

Voluntourism： to benefit the beautiful but poor countryside

公益旅游：

讓貧窮而美麗的鄉(xiāng)村受益

In 2012 September， Ni Kaizhi got the right of carrying out the Zichuan branch activity of the \"Plan of Hong Kong Youths to Provide Service and Study in Mainland\" hosted by Hong Kong Polytechnic University with efforts and got the funding of Agricultural Bank of China， recruiting more than 70 youth students of Hong Kong Polytech University to form the \"countryside service group\" to go to Sanjiang， Wenchuan and Yuri， Beichuan. Research activities were carried out in the themes such as the livelihood of rural community， ecological tourism， community culture and so on and relevant planning proposals were designed.

\"This activity not only deepened the understanding of post disaster reconstruction of Hong Kong youths， allowed them to experience the culture of Qiang ethnic minority in Sichuan closely， but also enabled them to make full use of their educational advantages to put forward feasible suggestions for the development of many local villages， for example， some students drew 'green map' for the local village， and designed brochures and detailed implementation plan for tourism development.\"

2012年9月，倪凱志爭(zhēng)取到了香港理工大學(xué)等主辦的“香港青年內(nèi)地服務(wù)學(xué)習(xí)計(jì)劃”四川行活動(dòng)，并獲得中國(guó)農(nóng)行的資金支持，招募香港理工大學(xué)70余名青年師生組成“鄉(xiāng)村服務(wù)團(tuán)”前往汶川三江和北川禹里，圍繞鄉(xiāng)村社區(qū)生計(jì)、生態(tài)旅游及社區(qū)文化等主題開展調(diào)研活動(dòng)，并設(shè)計(jì)相關(guān)發(fā)展規(guī)劃建議書。

“這次活動(dòng)不僅加深了香港青年對(duì)災(zāi)后重建的真實(shí)了解，近距離體驗(yàn)四川羌族文化，同時(shí)他們也充分發(fā)揮自身教育優(yōu)勢(shì)為當(dāng)?shù)剜l(xiāng)村的發(fā)展提出了許多可行性建議，比如有同學(xué)為當(dāng)?shù)乩L制‘綠地圖’，并設(shè)計(jì)了旅游發(fā)展宣傳冊(cè)及詳細(xì)的執(zhí)行方案?！?/p>

In the experience-summary meeting， many students showed the photos they took in Peitian. Obviously， the travel gave them deep and pleasant memories. Ada a junior who majored in Tourism Management said， it was the most interesting travel she had had in the undergraduate years. While playing happily， she could also take the initiative to understand deeply the historical culture and cultural characteristics of a place. Comparing with the “glancing over things hurriedly” and the travels which only aims at going to a distant place， the voluntourism which is full of humanity gave her a more authentic understanding of the countryside in China， as well as the relationship between cultural conservation and tourism. The excessive development of tourism is damage to many original ecological area. Most of people who take voluntourism will look for and feel the beauty of local area with awe and respect and not be particular about many living facilities， which is also good for their integrating into the local area and feeling its culture.

It is more direct that， the two voluntourisms brought almost an income of 50000RMB to 14 rural households. \"In the process of taking part in voluntourism we influence the youths and after the arrival at the destination we influence the countryside. We hope to promote the tourism development of poor rural areas， and the most direct way is to bring economic income.\"

在此次體驗(yàn)計(jì)劃的總結(jié)會(huì)上，不少學(xué)生都展示了他們?cè)谂嗵锼臄z的照片。顯然，這次旅行給他們留下了深刻且愉快的回憶。大三的Ada讀的就是旅游管理，她表示，這是她大學(xué)階段最有意思的一次旅行，在玩的很開心的同時(shí)，她還可以主動(dòng)深入地去了解一個(gè)地方的歷史文化以及人文特性。比起走馬觀花的跟團(tuán)旅行和單純?yōu)榱恕绑H行”而跑到遠(yuǎn)方去的旅游方式相比，這次充滿人文色彩的公益旅游讓她對(duì)國(guó)內(nèi)農(nóng)村有了更真實(shí)的了解，也更加明白文化保護(hù)與旅游的關(guān)系。旅游的過度發(fā)展，對(duì)于現(xiàn)在的很多原生態(tài)地區(qū)反而是一種破壞。公益旅游的人，大多會(huì)帶著敬畏和尊重的心去發(fā)現(xiàn)和感受當(dāng)?shù)氐拿?，不?huì)太挑剔很多生活設(shè)施，這也有利于很好融入當(dāng)?shù)?，感受其文化?/p>

更直接的是，這次的公益旅游之行為兩地14家農(nóng)戶帶來了近5萬(wàn)元收入?！霸诠媛糜蔚膮⒓舆^程中我們影響的是青年，到達(dá)目的地后我們影響鄉(xiāng)村。我們希望給貧困的鄉(xiāng)村帶來旅游業(yè)的發(fā)展，帶來經(jīng)濟(jì)收入是最直接的?！?/p>

Ni Kaizhi said， \"Voluntourism is not equal to charity tourism， which is to help the disadvantaged rural community in an advantageous position； Voluntourism sticks to the nature of tourism， putting the farmers in rural areas in an equal position with travelers， adding to mutual understanding and setting the spirits of tourists free through a series of public benefit activities. Ni Kaizhi created the first \"voluntourism hostel\"， namely the specific reception hostel for tourists on the routine of voluntarism. They are all located in the rural communities. Urban and Countryside Cooperatives chooses the appropriate family， rents their idle houses as \"voluntourism hostel\" and offers accommodation and resting services for tourists. In 2015， 300 “voluntourism hostels” of cnvm.org will network will be on line.

A mature and modern social enterprise should be transparent and open. The home page of cnvm.org discloses the income and its distribution of each activity. \"Through the community research， we have had discussions with farmers about the accommodation standards， and now the standard is to collect from the expenses of tourists according to a 7：2：1 proportion. 70% of the expenses become direct income of farmers， 20 of it is the management charge of the center， for the cost of cat renting and so on， and the remaining 10% is the income of the organization.\" Cnvm.org commits to put 52% of the net profit into public benefit undertakings. The romantic youths of cnvm.org said， the set this figure because 520 means \"We Love You\" in Chinese.

\"A big problem that cnvm.org solves is that it brings voluntourism closer to average people.\" Ni Kaizhi said， \"In China， one of the problems of the developing public benefit is that ‘it seems to be very far away from us'， and even average people care about public benefit and want to do public benefit， they do not know how to do it. Public benefit courses always seem to be the job of the government or NGOs. But voluntourism makes public benefit accessible and average people can participate at any time， looking at the rural scenery， experience a different way of life and finishing public benefit happily. The most important is， we are getting across a concept： public benefit is actually by your side， as long as you are willing to， you can contribute to public benefit at any time.\"

倪凱志認(rèn)為：“公益旅游不等于愛心旅游，愛心旅游更多的是一種自己處于優(yōu)勢(shì)地位去幫助處于弱勢(shì)地位的鄉(xiāng)村社區(qū)；而公益旅游則是還旅游本色，將鄉(xiāng)村農(nóng)戶同旅行者放在一個(gè)平等的位置，通過一系列的公益活動(dòng)相互進(jìn)行接觸了解，放飛自己的心靈。”倪凱志首先創(chuàng)建“益?！保丛诠媛糜尉€路上負(fù)責(zé)接待公益旅游者的特定接待站，它們均位于農(nóng)村社區(qū)。城鄉(xiāng)社選擇合適的農(nóng)戶家庭，租用其空余的房屋作為“益棧”旅館，為旅游者提供食宿和停歇服務(wù)。2015年，益游網(wǎng)會(huì)有300家“益?！鄙暇€。

一個(gè)成熟、現(xiàn)代的社會(huì)企業(yè)，應(yīng)該做到透明公開。益游網(wǎng)首頁(yè)公開了每次活動(dòng)的收益、分配?！拔覀兺ㄟ^社區(qū)調(diào)研同農(nóng)戶進(jìn)行了食宿標(biāo)準(zhǔn)協(xié)商，現(xiàn)在的標(biāo)準(zhǔn)是從旅游者收取的費(fèi)用按7：2：1分成，其中7成為農(nóng)戶的直接收益，2成為中心的管理費(fèi)，用于租車等事務(wù)支出，剩下的1成才是機(jī)構(gòu)的收入?！币嬗尉W(wǎng)承諾將凈利潤(rùn)的52%回饋到公益事業(yè)中。益游網(wǎng)這群浪漫主義的青年們說，定下這個(gè)數(shù)字是因?yàn)?20在中文中，是“We Love You”的意思。

“益游網(wǎng)解決的一大問題就是將公益旅游拉近到普通人身邊。”倪凱志說，“在中國(guó)，公益事業(yè)發(fā)展的一個(gè)問題就是‘看似離我們很遙遠(yuǎn)’，普通人即使關(guān)心公益、想做公益，也不知道該怎么著手去做，公益事業(yè)仿佛永遠(yuǎn)是政府或NGO組織的事情。但公益旅游卻可以讓公益變得觸手可及，普通人隨時(shí)可以參與其中，看著鄉(xiāng)村風(fēng)景、體驗(yàn)著不同的生活方式，開開心心就把公益做了，最重要的是，我們傳達(dá)的一個(gè)觀念：公益其實(shí)就在你身邊，只要你愿意，隨時(shí)都可以做公益?！?/p>