Parents—child shows become popular： text books for young parents

Just after the school opening， 4-year-old Yaya was picked up home from kindergarten. Her mother has packed the luggage and planned to take her to Japan for a trip with the husband. “When watched Where are We Going Dad， I feel like we should more often take kid out that it is more meaningful to let her see the outside world than stay at the kindergarten” said the mother. Till now， little Yaya has gone to many places home and abroad like Malaysia， Hong Kong， Sanya， Sichuan， Beijing and Hunan， and even the busy dad has volunteered many times to take her out for a trip. “This show has great influence on our family that though we are not stars， we hope Yaya can cultivate her independence during happy trips just like the kids in the show，” said Yaya’s mother smilingly. It was only the change in an ordinary Chinese family during the hot broadcast of Where are We Going Dad.

剛開學(xué)不久，4歲的丫丫在幼兒園沒待幾天就被媽媽接了回家。丫丫媽已經(jīng)在家收拾好了行李箱，準(zhǔn)備和老公帶著丫丫去日本來個(gè)親子旅游?！翱戳恕栋职秩ツ膬骸分螅矣X得應(yīng)該多帶孩子出去走走，讓她出去看看世界比待在幼兒園更有意義”，丫丫媽媽說道。如今，小小的丫丫已經(jīng)去過馬來西亞、香港、三亞、四川、北京、湖南等國內(nèi)外很多地方了，就連忙碌的爸爸也多次主動(dòng)提出要抽出時(shí)間陪女兒出去旅游?！斑@個(gè)節(jié)目對(duì)我們家的影響還是挺大的，雖然我們不是明星，但我們也希望丫丫像節(jié)目中的幾個(gè)孩子一樣，在快樂的旅程中培養(yǎng)她生活的獨(dú)立性”，丫丫媽媽笑著說道。這只是《爸爸去哪兒》熱播以來一個(gè)中國普通家庭中發(fā)生的變化。

The standing out Where are We Going Dad

脫穎而出的《爸爸去哪兒》

The show talked by Yaya’s mother was an outdoor parent-child reality show started to be broadcasted in October， 2013， which soon stood out among variety programs like talent shows and love-marriage shows and attracted the attention of audiences of almost all ages. Even for some families， it became a necessary activity for members to stay in front of TV and watch it. The original one is a show called Dad！ Where are We Going？ of MBC TV station of South Korea， in which five star fathers should lead the children by themselves for 72 hours’ outdoor experience by taking care of kids’ diet and daily life and finishing tasks assigned by program groups. Hunan Satellite TV localized it after introducing and made it a popular one in China in a short time. The first season of the show became the top one of audience rating in the national network and city network.

The popularity of the show was not only reflected in audience rating but also in the public’s daily life. After the show， its five cute kids have soon become the hot spots of discussion that they began to have their own fans groups and even were more popular than their star fathers. Some began to call “Babi” instead of “daddy” just like Lin Zhiying’s son Kimi； some young parents started to use the child safety seats appeared in the show； the shooting locations began to be tourist resorts and even the same clothes of the fathers and sons were sold very well. When the first season ended， many other TV stations followed the example that parent-child shows became their focus and clustered in the screen. Besides the popularity on the surface， the show also brought the discussion on how to deal with the relationship between father and son and how to educate children. Why the show was so popular became the hot topic nationwide almost overnight. Did the popularity reflect the current situation of education in some extent？

丫丫媽媽嘴里說的《爸爸去哪兒》是從2013年10月開始在湖南衛(wèi)視播出的一檔親子戶外真人秀節(jié)目，它的亮相一下在眾多選秀、婚戀類的綜藝節(jié)目中脫穎而出，瞬間抓住了幾乎各個(gè)年齡段觀眾的眼球。甚至對(duì)一些家庭來說，每周五晚上一家人圍坐在電視機(jī)前看這檔節(jié)目成為了必不可少的家庭活動(dòng)。《爸爸去哪兒》的原版來自于韓國MBC電視臺(tái)的節(jié)目《爸爸！我們?nèi)ツ膬?？》，在?jié)目中，五位明星爸爸需要獨(dú)自帶領(lǐng)孩子進(jìn)行72小時(shí)的戶外體驗(yàn)，照顧子女的飲食起居，并完成節(jié)目組設(shè)置的一系列任務(wù)。湖南衛(wèi)視將該節(jié)目引進(jìn)后加以本土化的設(shè)計(jì)，讓這檔節(jié)目在中國迅速走紅?！栋职秩ツ膬骸返谝患臼撞r(shí)就創(chuàng)下了全國網(wǎng)和城市網(wǎng)雙網(wǎng)收視第一的好成績。

該節(jié)目的火熱程度不僅體現(xiàn)在收視率的數(shù)字上，還體現(xiàn)在大眾的日常生活當(dāng)中。節(jié)目播出后，五個(gè)萌娃立刻成為大家討論的熱點(diǎn)，他們開始有了自己的粉絲團(tuán)，有的人氣甚至超過了明星老爸。有些人開始學(xué)林志穎的兒子Kimi把“爸爸”叫成“爸比”，節(jié)目中的兒童安全座椅開始受到年輕爸媽的追捧，曾經(jīng)拍攝過《爸爸去哪兒》的外景地成了旅游勝地，就連爸爸和孩子的衣著同款也被各路商家熱賣。在第一季節(jié)目收官后，其他電視臺(tái)也紛紛效仿，親子類節(jié)目開始成為它們打造的重點(diǎn)，開始扎堆熒屏。除了這些表面的火熱，該節(jié)目的熱映還在社會(huì)中引發(fā)了一場關(guān)于如何處理家庭父子關(guān)系以及如何教育孩子的討論?！栋职秩ツ膬骸泛我杂腥绱舜蟮奈?，幾乎一夜之間成為全國都在討論的熱門話題？它的走紅是否在一定程度上體現(xiàn)出當(dāng)今社會(huì)的教育現(xiàn)狀？

There were many reasons for the success of this show. If to see it simply from the appearance， it was just an amusement program which properly appeared when audiences felt tired about the prevailing variety shows. The combination of lovely and clever kids and embarrassed star fathers provided a feeling of freshness when compared with singing and dating shows. Though it was not the first parent-child show in China， it had own characteristics when compared with the too standardized and adult-like former ones. The audiences could see how high-profiles star to be a father. The interactive and creative games made fathers show their feelings and children show their innocence. With the development of the show， the star aura of the fathers began to fade away， and maybe audiences paid more attention to how the star as an ordinary person to deal with the problems during the growing process of his kid. The true feelings in the camera were like clear water that flow into the audiences’ hearts and let them feel as drinking sweet spring.

這檔節(jié)目之所以能取得巨大的成功，原因是多方面的。如果簡單從表面上看，它不過是一檔娛樂節(jié)目，但正好出現(xiàn)在了觀眾對(duì)時(shí)下盛行的綜藝節(jié)目審美疲勞的時(shí)期。而可愛機(jī)靈的萌娃加上囧態(tài)百出的明星老爸，這樣的組合在眾多歌唱類、相親類節(jié)目中給人一種新鮮感。雖然《爸爸去哪兒》并不是國內(nèi)第一檔親子節(jié)目，但相比于之前過于標(biāo)準(zhǔn)化和成人化的親子節(jié)目，它更具有自己的特色。明星的加盟讓觀眾看到備受矚目的明星是如何當(dāng)爸爸的，節(jié)目中還有一些互動(dòng)創(chuàng)新的游戲，父子自然感情流露，孩子盡顯童真。隨著節(jié)目的推進(jìn)，爸爸們的明星光環(huán)開始淡去，或許觀眾更多關(guān)注的是這些明星作為一個(gè)普通人，面對(duì)孩子成長過程中可能出現(xiàn)的問題該怎么處理。鏡頭下真情實(shí)感就像一股清澈的流水，流進(jìn)觀眾的心田，讓觀眾如飲甘泉。

The truth of education behind entertainment shows

娛樂節(jié)目背后蘊(yùn)含教育真諦

But Where are We Going Dad was not a show that was forgettable when laughed. It was successful since it raised the discussion on how to educate children. Statistics on media preference showed that， many fans of this show have gotten rid of the simple target for fun that they had their own standing point and idea and they watched this kind of shows with a critical eye. As a reality show with interactions between father and son， it can make people think when looking at others’ behaviors. After the broadcast of the first season， netizens analyzed the influence on character and attitude of family environment and discussed and concluded the education ways of the five fathers according to the various performances of the kids in the show.

It was no coincidence for the success of Where are We Going Dad， just like Dad！ Where are We Going in South Korea and My Baby’s Big Adventure in Japan that got high praise at home， besides the innovation and the laugh points of kids and dads， the most important reason was that they targeted at the concern of the audiences. Education has always been the focus of the whole world， big as a country and small as a family both attach great importance on it. This show just integrated entertainment with practicability that it won attention but also let people think. It was just because it was recreational and educational that it got lots of audiences including all the family members from young to old ones. A young father Mr. Zhang said that， “my daughter loves the show very much and every time when she watched it， she would ask me when to take her to that show since she is very yearning for the activities there.” Over 50 years old teacher Li is also a fan of the show， she said， “my daughter got married last year and I want a grandson like Shitou， who is so adorable！”

For more young parents， this show was more like a “child rearing text book”， though not exactly a model， it had things that can be learned from. Haohao’s father began to think if he showed no tolerance to naughty Haohao and maybe he can try to communicate with his son in an equal way instead of blindly asking him to “obey orders” just like Zhang Liang. Tangtang， a mother-to-be and a magazine editor， was usually very busy and with lots of pressure， she thought the show can teach her some parenting knowledge in a relaxing way. She said， “This way is very suitable for me who has no experience and no energy to carefully study books. And there are many laughing points， which can entertainment body and mind and is better than reading a book.” The chief director of the show Xie Dikui once positioned the show that， “The rapid pace of life makes it hard for parents and children to have opportunity to enjoy the happiness. The program is not for showing the life gossip of ‘star dad’ and ‘star kid’， but for representing an ‘encyclopedia of life and education’ to parents after 80s.”

但《爸爸去哪兒》并不是一個(gè)讓人笑過就忘掉的節(jié)目，節(jié)目之后刺激社會(huì)對(duì)孩子的教育方式進(jìn)行探討也是這個(gè)節(jié)目的成功之處。媒體偏好數(shù)據(jù)的分析顯示，許多“爸爸粉”已經(jīng)擺脫了簡單的快樂至上，他們有自己的立場和觀點(diǎn)，會(huì)帶著批判和審視的色彩去觀看這類娛樂節(jié)目。作為真人秀父子互動(dòng)節(jié)目，可以使人在觀察別人行為的過程中產(chǎn)生思考。在第一期的《爸爸去哪兒》播出之后，網(wǎng)友紛紛就孩子們?cè)诠?jié)目中的不同表現(xiàn)來分析他們的家庭環(huán)境對(duì)性格和處事態(tài)度的影響，并對(duì)五位爸爸的教育方式進(jìn)行了總結(jié)和討論。

《爸爸去哪兒》的成功不是一個(gè)巧合，正如韓國版的《爸爸！我們?nèi)ツ膬?？》以及更早之前日本相似的親子節(jié)目《我家寶貝大冒險(xiǎn)》在本國也獲得了如潮好評(píng)一樣，除了節(jié)目本身富有創(chuàng)新之處、星爸萌娃喜感十足之外，更重要的是它們戳中了觀眾心中的關(guān)注點(diǎn)。教育一直是全世界都關(guān)注的問題，大到一個(gè)國家，小到一個(gè)家庭，都會(huì)對(duì)孩子的教育投入十分的關(guān)注。這檔節(jié)目正是把娛樂性和實(shí)用性結(jié)合在了一起，贏得關(guān)注度的同時(shí)，也引發(fā)觀眾去思考。也正是因?yàn)楣?jié)目兼具娛樂和教育性，使之擁有廣泛的受眾，一家老少都有可能成為節(jié)目的忠實(shí)觀眾。年輕的張爸爸說：“我女兒特別愛看這個(gè)節(jié)目，每次看完都問我什么時(shí)候帶她上《爸爸去哪兒》，她對(duì)節(jié)目里的各種活動(dòng)非常向往?！蹦赀^半百的李老師也是一個(gè)“爸爸粉”，她說：“我女兒去年結(jié)婚，我特別想要一個(gè)像石頭一樣孫子，這小子太可愛了！”

而對(duì)于更多的年輕爸媽，這個(gè)節(jié)目更像一本“育兒教科書”，雖不一定是范本，但總有能讓他們借鑒的地方。豪豪的爸爸看過節(jié)目后開始反思自己是不是對(duì)淘氣的豪豪太沒忍耐力了，他說他也許應(yīng)該嘗試一下像張亮一樣和兒子進(jìn)行平等溝通，而不是一味地讓兒子去“服從命令”。身為雜志社主編的準(zhǔn)媽媽糖糖平時(shí)工作忙、壓力大，她認(rèn)為這個(gè)節(jié)目用很輕松的方式教給她一些育兒知識(shí)，她說，“這種方式很適合我這種沒有經(jīng)驗(yàn)又沒精力去細(xì)細(xì)研究書本的人。而且節(jié)目中還有很多笑點(diǎn)，娛樂身心，比我去看書強(qiáng)?！痹摴?jié)目總導(dǎo)演謝滌葵也曾對(duì)節(jié)目做出定位：“因?yàn)槎际械目旃?jié)奏生活使父母和孩子間很難有機(jī)會(huì)共享天倫之樂，節(jié)目并不是為了秀一下‘星爸’和‘星二代’的生活八卦，而是為了給80后父母們展示出一部‘生活教育百科全書’?！?/p>