寧波：為農(nóng)民電影節(jié)喝彩

裴宏軍 邱明亮

2012年9月14日晚上，浙江寧?？h的農(nóng)民朋友冒著雨從四面八方來(lái)到潘天壽廣場(chǎng)，興高采烈地來(lái)參加由國(guó)家廣電總局?jǐn)?shù)字電影節(jié)目管理中心、中國(guó)電影發(fā)行放映協(xié)會(huì)和寧波市文化廣電新聞出版局共同主辦的第五屆中國(guó)（寧波）農(nóng)民電影節(jié)開(kāi)幕式。

電影給農(nóng)民帶來(lái)的文化盛會(huì)

電影的盛會(huì)，農(nóng)民的節(jié)日。自2008年寧波開(kāi)全國(guó)先河舉辦首屆農(nóng)民電影節(jié)以來(lái)，經(jīng)過(guò)四年的探索發(fā)展，它已成為廣大農(nóng)民與電影文化相親相會(huì)的節(jié)日，成為城鄉(xiāng)的一道文化風(fēng)景線、寧波的文化品牌之一。

寧波市的農(nóng)村電影放映工作向來(lái)走在全國(guó)前列，2006年2月，寧波市被列入全國(guó)農(nóng)村電影改革和發(fā)展暨數(shù)字化推廣放映試點(diǎn)城市。2007年，寧波市提前三年率先在全國(guó)實(shí)現(xiàn)“一村一月放映一場(chǎng)電影”的目標(biāo)，數(shù)字電影放映面覆蓋全市2056個(gè)中心村。2008年，寧波在全國(guó)首創(chuàng)了面向廣大農(nóng)民群眾和農(nóng)村外來(lái)務(wù)工人員的中國(guó)（寧波）農(nóng)民電影節(jié)。2009年，寧波市各級(jí)政府繼續(xù)加大資金投入，增大服務(wù)力度，在全國(guó)率先實(shí)現(xiàn)商業(yè)影片公益化放映，解決了農(nóng)村電影放映片源不豐富的難題。2010年，寧波農(nóng)村電影放映全面實(shí)現(xiàn)數(shù)字化，數(shù)字電影放映率達(dá)100%。2011年，寧波農(nóng)村數(shù)字電影放映設(shè)備全面更新升級(jí)，實(shí)現(xiàn)GPS/GPRS全程監(jiān)管。

今年的農(nóng)民電影節(jié)開(kāi)幕式主會(huì)場(chǎng)選在了鬧中取靜的寧?？h潘天壽廣場(chǎng)，并在柔石公園和西門(mén)廣場(chǎng)設(shè)立分會(huì)場(chǎng)，再由全縣各地的16個(gè)放映隊(duì)同時(shí)播放電影《忠誠(chéng)與背叛》。開(kāi)幕式還演出了一組文藝表演節(jié)目，以展開(kāi)畫(huà)卷的形式展示寧海山、海、水等農(nóng)耕特色文化，將農(nóng)村山歌和現(xiàn)代漁歌巧妙組合，使肚兜美女與十里紅妝相映成趣，讓全縣農(nóng)民共同感受到了電影帶來(lái)的精彩故事和文化盛會(huì)。

“中國(guó)電影跟寧波太有淵源了，第一部在國(guó)際電影節(jié)上獲獎(jiǎng)的中國(guó)故事影片《漁光曲》就是在象山石浦拍的，作曲者聶耳的塑像如今佇立在石浦街頭。還有鄞州的鄞江橋、奉化溪口的藏山大橋等地也拍過(guò)電影。寧波籍電影名人很多，袁牧之、王丹鳳、陳述、周星馳等等，一直可以講下去的?！毖莩銮埃鄽q的林久根大爺看著演出節(jié)目單如數(shù)家珍，“現(xiàn)在看電影方便了，我們那個(gè)時(shí)候娛樂(lè)節(jié)目少，在農(nóng)村放一場(chǎng)露天電影，就像過(guò)節(jié)一樣，所以也記得特別牢?！?/p>

八一電影制片廠實(shí)力派演員劉之冰今年是第二次來(lái)到寧波參加中國(guó)寧波農(nóng)民電影節(jié)，在他看來(lái)，參加農(nóng)民電影節(jié)是件非常有意義的事。他說(shuō)：“舉辦農(nóng)民電影節(jié)是社會(huì)責(zé)任的擔(dān)當(dāng)，農(nóng)民作為一個(gè)社會(huì)群體，需要電影的滋養(yǎng)，電影這種方式能讓農(nóng)民朋友以最快的接收方式感受藝術(shù)的魅力，我認(rèn)為舉辦農(nóng)民電影節(jié)特別有意義，電影節(jié)的有效推出能讓農(nóng)民真正得到實(shí)惠。”

農(nóng)民成為電影節(jié)的主角

為了將電影節(jié)辦成真正屬于農(nóng)民的盛會(huì)，組委會(huì)增設(shè)了許多互動(dòng)元素，讓農(nóng)民成為電影節(jié)的主角。電影《忠誠(chéng)與背叛》劇組在開(kāi)幕式上與農(nóng)民朋友現(xiàn)場(chǎng)互動(dòng)交流，由農(nóng)民評(píng)選“最喜歡的影片和最喜歡的男、女演員”等活動(dòng)，讓廣大農(nóng)民群眾通過(guò)電影觀賞、廣泛參與和互動(dòng)，不僅能看到好的電影，而且真正成為節(jié)日的主角，來(lái)感受品評(píng)電影，充分體現(xiàn)電影節(jié)給他們帶來(lái)的快樂(lè)。

作為第五屆中國(guó)（寧波）農(nóng)民電影節(jié)的主要活動(dòng)之一，由中國(guó)廣播電影交響樂(lè)團(tuán)演出的《在希望的田野上》電影主題曲交響音樂(lè)會(huì)在寧波大劇院上演，觀眾重溫了《康定情歌》《人說(shuō)山西好風(fēng)光》《山楂樹(shù)之戀》等眾多耳熟能詳、美妙動(dòng)聽(tīng)的電影音樂(lè)。

無(wú)論是電影《李雙雙》歡快的插曲《小扁擔(dān)三尺三》，還是《紅高粱》中粗獷的《妹妹你大膽地往前走》《泰坦尼克號(hào)》主題曲《我心永恒》等，都得到觀眾的共鳴?！奥?tīng)歌曲，回味曾經(jīng)看過(guò)的經(jīng)典影片，想想那個(gè)年代的故事，是很有意思的?！焙脦孜挥^眾表示，有的電影盡管看過(guò)很多遍了，可還是喜歡看，連帶著很多歌都能唱。

全國(guó)248條農(nóng)村電影院線根據(jù)候選影片受觀眾歡迎的程度參與投票，采用網(wǎng)絡(luò)投票的方式，本屆農(nóng)民電影節(jié)評(píng)出了“農(nóng)民最喜歡的影片”和“農(nóng)民最喜歡的男、女演員”等獎(jiǎng)項(xiàng)。觀眾在音樂(lè)會(huì)上也一睹老藝術(shù)家的風(fēng)采。新中國(guó)第一代電影演員仲星火和祝希娟精神矍鑠，他們現(xiàn)場(chǎng)宣布了“農(nóng)民最喜歡的影片”和“農(nóng)民最喜歡的男、女演員”等獎(jiǎng)項(xiàng)名單，觀眾報(bào)以熱烈的掌聲。《舉起手來(lái)》《建黨偉業(yè)》《精武風(fēng)云—陳真》問(wèn)鼎“農(nóng)民最喜歡的優(yōu)秀國(guó)產(chǎn)影片”；《舉起手來(lái)》的主演潘長(zhǎng)江、《精武風(fēng)云—陳真》的女主演舒淇分別獲“農(nóng)民最喜歡的男、女演員”。這反映出當(dāng)代農(nóng)民審美感受與觀影需求呈現(xiàn)出多元化態(tài)勢(shì)。此外，《九品村官》《農(nóng)家媳婦》榮獲“農(nóng)民最喜歡的農(nóng)村題材影片”；《英雄兒女》《上甘嶺》榮獲“農(nóng)民最喜歡的經(jīng)典系列影片”；《農(nóng)村兒童安全常識(shí)》《農(nóng)村老年人權(quán)益保障知識(shí)》獲“農(nóng)民最喜歡的科教影片”。

電影《海霞》中海霞的扮演者吳海燕也來(lái)到現(xiàn)場(chǎng)，演唱了《海霞》組曲。上個(gè)世紀(jì)80年代紅極一時(shí)的優(yōu)秀女演員趙靜，主演過(guò)《海之戀》《筆中情》《街上流行紅裙子》等，2010年她在電視劇《新永不瞑目》中飾肖童媽，演唱了電影《紅日》的插曲《誰(shuí)不說(shuō)俺家鄉(xiāng)好》。著名歌唱家王潔實(shí)帶來(lái)了一組充滿鄉(xiāng)村情趣的歌曲《蘭花草》《踏浪》《鄉(xiāng)間的小路》，盡管歲月滄桑，王潔實(shí)的聲音還是那么清亮，充滿了磁性，贏得觀眾滿堂掌聲。

王潔實(shí)、吳海燕、趙靜等多位知名電影演員唱起了《走在鄉(xiāng)間的小路上》《草帽歌》《海霞》等觀眾耳熟能詳?shù)慕?jīng)典電影歌曲，現(xiàn)場(chǎng)觀眾還情不自禁地跟著哼唱起來(lái)。晚會(huì)在全體演員獻(xiàn)唱的《在希望的田野上》歌聲中結(jié)束。

貼近性是本屆電影節(jié)的一大特點(diǎn)。近年來(lái)，農(nóng)村題材影視劇創(chuàng)作和農(nóng)村電影市場(chǎng)呈現(xiàn)了良好的發(fā)展態(tài)勢(shì)。農(nóng)民電影節(jié)期間，還組織了中央40余家影視媒體赴寧波高山、海島、革命老區(qū)進(jìn)行“走轉(zhuǎn)改”基層采風(fēng)行，并舉辦由全國(guó)70條農(nóng)村數(shù)字電影院線代表和20余家影片版權(quán)方代表參加的“農(nóng)村電影創(chuàng)作座談會(huì)”，探討農(nóng)村電影事業(yè)發(fā)展的機(jī)遇和挑戰(zhàn)，進(jìn)一步加快推進(jìn)農(nóng)村電影事業(yè)的發(fā)展。

向革命老區(qū)和西部地區(qū)捐贈(zèng)放映場(chǎng)次

為了增強(qiáng)本屆農(nóng)民電影節(jié)的公益特色，電影節(jié)組委會(huì)還發(fā)起了向全國(guó)革命老區(qū)和西部地區(qū)捐贈(zèng)農(nóng)村數(shù)字電影放映場(chǎng)次的公益活動(dòng)。

寧波市文廣新聞出版局副局長(zhǎng)鄒大鳴介紹：“農(nóng)村電影放映工程”是國(guó)家廣播電影電視總局推進(jìn)的文化惠民工程，由政府購(gòu)買(mǎi)服務(wù)，農(nóng)民群眾免費(fèi)看電影。近幾年，寧波市通過(guò)推進(jìn)“萬(wàn)場(chǎng)電影進(jìn)農(nóng)村”活動(dòng)，已在全國(guó)率先實(shí)現(xiàn)了“一村一月一場(chǎng)免費(fèi)電影”的目標(biāo)。

寧波市一批富有愛(ài)心的企業(yè)和各界人士共同關(guān)心革命老區(qū)和西部地區(qū)農(nóng)民的文化生活，紛紛向他們贈(zèng)送電影放映場(chǎng)次。10元人民幣可捐贈(zèng)一場(chǎng)電影，讓革命老區(qū)和西部地區(qū)的每一個(gè)村的農(nóng)民都能看到免費(fèi)電影。寧波市政府在本屆農(nóng)民電影節(jié)上還專門(mén)向貴州省黔東南州捐贈(zèng)了1萬(wàn)場(chǎng)電影，寧海5家企業(yè)也向革命老區(qū)和西部農(nóng)村捐贈(zèng)了1萬(wàn)場(chǎng)電影。

Ningbo Holds Fifth China Film Festival for Rural Residents

By Pei Hongjun， Qiu Mingliang

On the evening of September 14， 2012， rural residents of Ninghai， a county in eastern Zhejiang， flocked to Pan Tianshou Square in the county seat. They came to attend the opening ceremony of the Fifth China Film Festival for Rural Residents， an annual event jointly hosted by the State Administration of Radio， Film & Television， the China Film Distribution and Screening Association， and Ningbo Administration for Culture， Radio， Film， Television， & Press.

The national event made its debut in Ningbo in 2008， a very first in China. Over the past 4 years， it has grown into a national brand.

Ningbo， a city with rural counties， pioneered a rural film-screening project a long time ago. In February 2006， the city was chosen to be a part of a national pilot project to introduce reform into the film projection system in rural areas and adopt digital film projection. Since 2007， each of 2，056 administrative villages in Ningbo has been able to watch a film per month. In 2009， the city government and grassroots governments in Ningbo joined hands in providing funds for purchasing more films for its rural film project. In 2010， all the rural film projection teams in Ningbo had digitalized equipment.

Ninghai County now has sixteen film projection teams for rural areas. At the opening ceremony of the film festival in 2012， the 16 teams screened “Loyalty and Betrayal” in villages across the county. The same film was screened at the square at the launching ceremony.

Ningbo is closely associated with the history of Chinas film undertakings. “Song of Fishermen”， a film that won Chinas first international film prize， was shot in 1934 in Xiangshan， a coastal county in Ningbo. A statue of Nie Er， the composer of the film and composer of the national anthem of China， stands in Shipu， a fishing port of Xiangshan. Cinema enthusiasts can count many big names in cinema history of China whose ancestral roots were in Ningbo.

Unlike other countries， China has a special rural film market. The latest data indicate that China has 248 separate theater chains for the countrys rural audience of about 800 to 900 millions. Moreover， China also produces films that cater especially to the rural audience. The festival had the best films and best female and male actors voted by rural audience through the 248 theater chains. Urban people have probably never heard of Village Officials and Village Daughter-in-Laws， but the two films were chosen as the most popular films for rural audience at the festival this year. Anther big feature for the rural films is science and education films， which urban audiences do not see in multiplexes. This year， “Safety for Children in Rural Areas” and “Protection of Rights and Interests of Old People in Rural Areas” were voted as the most favorite science and education films.

During the festival， seminars and forums were held for creation of films for rural audiences. More than 40 film and television series makers at the national level visited remote villages in mountains and on islands and old revolutionary base areas. A symposium was held where representatives of 70 rural digital film chains met with representatives of film copyright owners. They explored opportunities and challenges in the development of rural film industry and discussed measures for boosting rural film industry.

For decades， the central government has been running a national project to bring free films to villages. Government-funded film-projecting teams， composed of a single man in many cases， have been operating persistently in rural areas. Due to inadequate sources of funds， however， films these teams bring to rural audiences are not as many and good as desired. At the 2012 festival， the organizers launched a donation project， urging people and organizations to donate so that people in villages in revolutionary bases across the countries and villages in Chinas west can watch more and better films. Thanks to a region-wide project， each village in Ningbo is able to watch one free film one month. Ningbo is Chinas first country that has done this. Many regions in revolutionary bases and villages in the west， film entertainment is quite rare.

At the festival， Ningbo Municipal Government donated 10，000 screenings to people in Qiandongnan Prefecture of Guizhou， a border province in southwestern China. Five businesses in Ninghai also donated 10，000 screenings to villages in revolutionary bases and villages in the west.

The Fifth China Film Festival for Rural Residents provided an overall view of Chinas rural film market and of what Ningbo has been doing in this field over past years. □