炮制網(wǎng)絡(luò)紅人

編者按：網(wǎng)絡(luò)走紅各有妙招，或是無心插柳或是急功近利。從小胖、芙蓉姐姐、后舍男生……到最近的某老虎、某跑跑，這些躥紅網(wǎng)絡(luò)的名人難道是中國特有的現(xiàn)象嗎？外國是不是也應(yīng)該有對(duì)應(yīng)的歐版或者美版的人物呢？本文就帶你看看西方網(wǎng)絡(luò)紅人的成名之路。

The internet is a marvellous thing. More than just a collection of wires， modems， and servers， the internet is a repository of the collected knowledge of the human race. The answer to almost every conceivable question can be found lurking somewhere in the dark corners of the Web. It allows us to meet new people， find love， or blow the ever-loving crap out of them in a variety of spectacular ways thanks to the joys of online gaming. We can keep in touch with friends， buy just about anything we can imagine， and never leave the comfort of our own homes.

But for some people， this isn't enough. The internet is their gateway to five minutes of fame， their chance to make a mark on a world that would otherwise be ignorant of their existence. Through blogs， YouTube videos and in some cases sheer good (or bad， depending on your perspective) luck， these people are catapulted into the public eye and become， for one fleeting moment in time， almost famous. They are the internet celebrities， and their numbers are growing by the day.

The Rise of the Internet Phenomenon

Nearly a decade ago the still-young internet was on the cusp of achieving the massive popularity it enjoys now. Into this wonderful world of digital information stepped a Turkish teacher called Mahir Cagri， who proudly announced on his website， in exquisitely broken English， \"Welcome to My Page!!!!!!I Kiss You!!!!!\" (yes， with that many exclamation marks). He told us how he enjoys \"taking foto-camera of animals， towns， nice nude models and peoples，\" And that he could \"play many many music enstrumans\". He reported his \"tall\" at 1.84 centimeters， and repeatedly invited readers to stay with him， assuring them that \"who is want to come TURKEY， I can invitate\". \"She can stay my home，\" he said. \"I like to be friendship from other country.\" Those who visits Mahir and stay his home can expect to speak numerous languages with him， as well as participate in such sports as \"swiming， volayball， tenis and walk\".

Needless to say， this misunderstood， somewhat horny and linguistically-challenged Turk immediately became one of the most popular people online. His personal website ended up being listed in the Guinness Book of World Records as the personal homepage with most hits (an estimated 12，000，000 – a hefty number way back in the Dark Ages of the 'Net)， and by the end of 2000 Mahir Cagri had become the first real internet celebrity. He later claimed his site had been changed and modified without his consent， but this didn't stop him from being spoofed on American TV show Saturday Night Live and planning to launch a lawsuit against Borat creator Sacha Baron Cohen， who he claims stole his sayings and trademark moustache.

But despite the ludicrousness of this story， a precedent had been set， providing a basic pattern for what it takes to be a hero in the internet: Ordinary person from ordinary background does something stupid or unusual (whether it was done unintentionally or intentionally has never really mattered)， the online community gets a hold of it， and before long， everybody knows about it. Mahir Cagri may have been the first person to achieve internet stardom， but he was in no way the last.

The great thing about being an internet phenomenon is that it can happen to just about anybody. There are literally no limits to the amount of ways a determined wannabe can get their five minutes of online fame – be it through MySpace， YouTube， Flickr， mnartists.org， blogs， social networking， or just about any other online medium you care to mention. Heck， in some places all it takes is being in the right place at the right time. A simple photograph is enough to catapult the unwary into the limelight， as 21-year-old Qian Zhijun of Shanghai found out. A photograph of the chubby then-teenager， taken at a road safety awareness event， first found its way on to the internet six years ago. Within a few months， the web was awash with Photoshopped images of the cheeky， slightly-rotund youngster's face super-imposed on posters for movies such as The Lord of the Rings and Titanic， as well as works of art such as Da Vinci's Mona Lisa.

Within a few years he became one of the most recognised figures on the net， and was given the nickname \"Little Fatty\" by internet users unaware of his true identity. He was dubbed \"the face that launched a thousand clicks\" by one newspaper， and ended up being labelled as China's first internet celebrity.

Of course， this was all accidental – Qian never planned to become a world-wide figure. On the other hand there are a great many folk out there who have deliberately thrust themselves into the limelight， becoming famous (or infamous) as a result of their online misadventures.

What It Takes to Be an Internet Star

Of course， for all those thinking \"I'm gonna go grab my webcam and make myself famous\"， hold your horses a second. To be a true internet celebrity， you have to match certain criteria. If you can answer \"yes\" to more than three of the following questions， then you may well have what it takes to start down the long， winding path of the YouTube star:

1. Are you an overweight， glasses-wearing， geeky white male?

2. Can you either mime， dance， or sing cheesy pop tunes?

3. Do you have access to cute， fluffy animals or small children that you can exploit in your videos?

4. Are you capable of emotional breakdowns either after your moment of fame， or better still， during the filming of your big moment?

5. Do you have absolutely no shame whatsoever?

6. Is your blog visited by more than 50 people every day?

7. Have you got an elaborate costume with no practical application to real life， except that it mimics something from popular culture?

8. Are you actually mildly talented and have created your own original song or dance， preferably performed in an unorthodox way?

9. Are you an incredibly hot twenty-something girl who can pull off pretending to be much younger than she is?

10. Do you belong to a group or subculture that is often ridiculed or mocked in the mainstream media?

Now that you've ascertained how well-suited you are for the hard task of becoming an online megahit， what's the next step? Logically， it would be to come up with a wonderful piece of new， original material that blows everything else out of the water. However， if this sounds like way too much effort， simply follow this thought process:

Firstly， decide what genre of internet entertainment your production will be a part of. The choices here are almost endless; why not try writing a blog， or go for a mimed music video， a display of your mad martial arts skills， or the classic monologue about how messed up modern life is?

Once you've decided what path you will take to the dizzy heights of fame， you have to work on the genre tropes – those little things that make a genre what it is. If you've gone for the video route， learn to develop over-exaggerated facial expressions. Every internet star has to master at least the mighty raised eyebrow， but if you can pull off a convincing wail of anguish， distort your features into a parody of George W. Bush after a night of red-hot curry or lick your own nose then you're pretty much set for life. If you've decided to write a world-famous blog， be sure to ensure that the domain name has nothing to do with the content of your site and that you stick rigidly to your guns on all issues – people would rather read a blog that's entirely wrong but refuses to accept defeat than a mercurial collection of postings that flip-flops around issues and continually changes its opinion.

Lastly， you need your Gimmick. This is what will set you apart from the rest. All the best web celebs have their own gimmick， from Tay Zonday's awesomely deep voice to Chris Crocker's running mascara. All you need to do is find something you can do that sets you apart from the rest of the world， preferably something no-one's seen before.

So remember: Genre， Tropes， Gimmick. The GTG principle， if you will. Follow these three steps， and you'll be an internet megastar in no time. Maybe. The ways of the internet are fickle， and even tried and tested methods like the GTG principle may not work all the time. However， should you be successful， you'll find yourself lauded amongst the greatest artistes of all time， thrust into the spotlight on late-night American talk shows and being offered parts in Hollywood movies and docu-dramas.

The Bilingual Time Internet Celebrity Hall of Fame

To give you some inspiration on your quest for public exposure， we've dug out some of the best all-time internet celebrities. These men and women are masters of their art， the crème de la crème of YouTube video makers， blog megastars， and people who are just plain silly. We've given them ratings out of ten in five categories and assembled them here in one place for your easy reference. The categories are fairly easy to understand – Actual Talent， Originality and Comedy Value are self-explanatory， the Train Wreck Factor is simply how hard it is to look away from the screen while watching or reading， and the What The Hell rating is a measure of how utterly bizarre the celebrity in question is.

So here you have it: Bilingual Time's tribute to the best (and the worst) of the internet’s superstars. Look them up online…It'll be worth it.

Tay Zonday

When Tay Zonday first posted his song Chocolate Rain on YouTube in April 2007， he had no idea that just over a year later it would have received an unprecedented 25 million hits. His unique vocal characteristics， strange recording mannerisms and the nonsensical nature of Chocolate Rain's lyrics catapulted him into the spotlight， leading to appearances on half a dozen mainstream TV shows and to become the official spokesperson for soft drinks brand Dr. Pepper's new Cherry Chocolate drink.

Chocolate Rain's distinctive style and catchy tune led to it being parodied and covered hundreds of times， and by various artists including rock musician John Mayer and fellow Hall of Famer Chad Vader.

\"I'm pretty sure the Chocolate Rain attention started as a joke at 4chan.org， an image board that is credited with starting lots of popular internet phenomena\" says Zonday， discussing the songs' popularity. \"It spread to a general audience and people started uploading spoofs. I don't know what causes people to listen to my music. If I could speak it， there would be no reason to write songs.\"

Since then， Tay's reputation has grown and grown， but none of his recent releases have come anywhere close to the success that Chocolate Rain achieved. When asked in a recent interview if he considered himself a success， Zonday replied \"the blunt question is， 'Do I suck， and do people laugh at me because of it?' I don't know. How does any artist know that? Why would any artist worry about that? Would you worry about that?\"

Actual Talent: 9

Originality: 8

Comedy Value: 5

Train Wreck Factor: 7

What the Hell Rating: 5

Chris Crocker

AKA \"Leave Britney Alone\" Guy

Flamboyantly homosexual cross-dresser Chris Crocker first shot to fame when， in the wake of some fairly harsh media criticism of his idol Britney Spears， he showed up on YouTube in full make-up， underneath a bed sheet， bawling his eyes out and demanding that everyone in the world \"leave Britney ALONE!\" His outburst attracted so much attention on YouTube that he later moved from his suburban Texas town to the bright lights of Los Angeles， where rumour has it he is planning to star in a docu-drama about himself and his housemates.

Actual Talent: 2

Originality: 4

Comedy Value: 9

Train Wreck Factor: 8

What the Hell Rating: 8

The Star Wars Kid

Another example of the cruelty of the internet， the Star Wars Kid first surfaced in November 2002 when a video of 15-year-old Quebec native Ghyslain Raza was posted on the file-sharing network Kazaa. The video， which features the portly teenager in a film studio， swinging a golf-ball retriever around like a lightsaber and making accompanying sound effects， was discovered by classmates of Raza who encoded it and uploaded it on to the internet as a prank.

Within a fortnight， the file had been downloaded over two million times. Eventually， somebody added digital effects such as lightsaber flashes and actual sound effects from the movie to the original video， and the Star Wars Kid was born.

Six years later， and the Star Wars Kid and his spin-off videos have been downloaded and viewed over 900 million times.

Actual Talent: 3

Originality: 7

Comedy Value: 7

Train Wreck Factor: 8

What the Hell Rating: 6

Numa Numa

Gary Brolsma made Internet history when he sat in front of his computer in November 2004， switched on his webcam and recorded a dance to the tune of wacky pop song Dragostea Din Tei，by the Moldovan boy band O-Zone. Not only did this act of random madness launch the song into the public spotlight (where it has since been covered hundreds of times)， it also made Brolsma， the Numa Numa Kid， a household name overnight.

Since then， Brolsma has released two other projects – a remixed version known as New Numa， featuring himself and a backing band， and a new song called Crazy Loop.

Actual Talent: 6

Originality: 6

Comedy Value: 9

Train Wreck Factor: 7

What the Hell Rating: 8

LonelyGirl15

寂寞女孩15

When a 15-year-old girl named Bree， known as line as LonglyGirl15， started video-logging about her life， her friends， her parents， and her school back in July 2006， viewers were captivated. At first， the videos covered normal， everyday subject matter， as the title character dealt with typical teenage angst， but quickly morphed into a bizarre narrative that portrayed her dealings with secret occult practices within her family and included the mysterious disappearance of her parents after she refused to attend a \"secret\" ceremony prescribed by the leaders of the family's cult.

Bizarre? You betcha. Which is why， after an investigation by fans and reporters， \"Bree\" was exposed as 20-year-old New Zealand actress Jessica Rose. The whole thing had been a hoax， set up by a group of friends and the Creative Artists Agency. Since the exposure， Lonely Girl 15 has stopped blogging， and although the team behind her has gone on to bigger and better things， they can rest safe in the knowledge that they fooled a large part of the internet for a considerable length of time.

Actual Talent: 9

Originality: 7

Comedy Value: 4

Train Wreck Factor: 3

What the Hell Rating: 7

Chad Vader， Day Shift Manager

This series of eight short films， produced by Blame Society Productions， follows the story of Darth Vader's less-successful brother， Chad， as he deals with everyday life at Empire Mart. The first episode has been viewed over seven million times on YouTube. The story presents Chad's clash with customers and other employees while incorporating dialogue and concepts from Star Wars. Chad hates almost everyone who he encounters throughout the course of his work days， particularly Clint， the night-shift manager who rivals Chad for the day shift manager position.

As a result of the Chad Vader series， creators Matt Sloan and Aaron Yonda have received massive acclaim and recognition. Sloan was even selected to play the voice of Darth Vader in Star Wars-themed video games The Force Unleashed and Forces of Corruption. George Lucas himself selected them for an award at the Official Star Wars Fan Film Awards， 2007.

Actual Talent: 9

Originality: 9

Comedy Value: 8

Train Wreck Factor: 3

What the Hell Rating: 6

中文：

互聯(lián)網(wǎng)真是不可思議。絕對(duì)不是簡單地將網(wǎng)線、調(diào)制解調(diào)器和服務(wù)器串在一起，互聯(lián)網(wǎng)簡直就是人類知識(shí)的寶庫。所有能想到的問題幾乎都能在網(wǎng)上找到答案，只不過它可能棲身于網(wǎng)絡(luò)的某個(gè)黑暗角落罷了。我們可以在上面認(rèn)識(shí)新朋友、找對(duì)象，在網(wǎng)絡(luò)游戲里你也可以千方百計(jì)地拿揍人、殺人找樂。我們也能用網(wǎng)絡(luò)和朋友聯(lián)系，足不出戶就能買到任何能想到的東西。

然而對(duì)一些人而言，這還不夠。互聯(lián)網(wǎng)是他們短暫出名的途徑，是他們揚(yáng)名世界的機(jī)會(huì)，否則他們便會(huì)覺得世界忽視了他們的存在。通過博客、YouTube視頻再加上好運(yùn)氣（在你看來也許是壞運(yùn)氣，仁者見仁），他們被推到了公眾面前，在那么一小段時(shí)間內(nèi)，近乎成名。他們就是網(wǎng)絡(luò)紅人，而且數(shù)量正在與日俱增。

越來越多的網(wǎng)絡(luò)現(xiàn)象

差不多在十年以前，年紀(jì)尚輕的互聯(lián)網(wǎng)方興未艾。一名叫馬哈爾#8226;卡格里的土耳其教師涉足了這個(gè)精彩的信息世界，他用自己那“二手”英語驕傲地在自己的網(wǎng)站上宣布“歡迎光臨我的主頁?。。。?！吻你?。。。。　保ㄊ堑?，他的確用了這么多感嘆號(hào)）。他說他是如何享受給動(dòng)物、鄉(xiāng)鎮(zhèn)、漂亮的人體模特和人們“taking foto-camera”（拍照，應(yīng)寫為taking photos）。他還說自己可以演奏很多“enstrumans”（樂器，應(yīng)寫為instruments）。他報(bào)告自己有“1.84 centimeters tall”（應(yīng)該為1.84米高），他還邀請(qǐng)網(wǎng)友和他在一起，他這樣寫道“who is want to come TURKEY， I can invitate. She can stay my home. I like to be friendship from other country”（我盛情邀請(qǐng)那些想來土耳其的人，她可以住在我家。我喜歡和外國人交朋友）。去Mahir家做客的人估計(jì)要和他說多國語言，還要和他一起做運(yùn)動(dòng)，比如他說的“swiming， volayball， tenis and walk”（游泳、排球、網(wǎng)球還有散步）。

不用說，這個(gè)不被理解，有點(diǎn)兒色，外加有點(diǎn)兒語言障礙的土耳其人馬上成為當(dāng)時(shí)的網(wǎng)絡(luò)紅人之一。他的個(gè)人主頁創(chuàng)造了點(diǎn)擊率最高的世界吉尼斯記錄（在那個(gè)網(wǎng)絡(luò)的暗黑時(shí)代，1200萬的點(diǎn)擊量就是個(gè)天文數(shù)字），到了2000年底，馬哈爾#8226;卡格里成為了真正意義上的網(wǎng)絡(luò)第一紅人。隨后他宣稱自己的網(wǎng)頁在未經(jīng)許可的情況下被更改，不過這也沒有阻止他在美國電視節(jié)目《周六夜現(xiàn)場》上被嘲諷，此外他還打算向《波拉特》的編劇薩沙#8226;伯龍#8226;科恩提出訴訟，稱其剽竊了自己的言論和標(biāo)志性胡須。

盡管這個(gè)故事如此的荒謬可笑，但是這個(gè)先例也為成為網(wǎng)絡(luò)紅人提供了一個(gè)基本模式：有著平凡背景的平凡人做一些愚蠢或者不尋常的事（有意還是無意都無關(guān)緊要）；放在網(wǎng)絡(luò)社區(qū)里，要不了多久就會(huì)眾人皆知了。馬哈爾#8226;卡格里就是在網(wǎng)絡(luò)上第一個(gè)吃螃蟹的人，但絕不是最后一個(gè)。

有一點(diǎn)很重要，幾乎任何人都有可能成為一種網(wǎng)絡(luò)現(xiàn)象。有很多方法可以讓你瞬間成名，可以在MySpace、YouTube、Flickr、mnartists.org、博客、網(wǎng)絡(luò)社區(qū)或者任何你能想到的在線媒介。但是，也要天時(shí)地利人和才行。簡單一張照片就足以把一個(gè)涉世不深的人拋到公眾的眼皮底下，就像家在上海21歲的錢志君。六年前被人在網(wǎng)絡(luò)上發(fā)現(xiàn)的那張胖嘟嘟的小男孩的照片，是他參加一個(gè)交通安全活動(dòng)時(shí)無意間一回頭被拍下的。短短幾個(gè)月間，網(wǎng)絡(luò)上鋪天蓋地地全是他經(jīng)過PS（一種圖片處理軟件）的照片，那張胖嘟嘟的臉被安在了各大電影的海報(bào)上，比如《指環(huán)王》、《泰坦尼克號(hào)》，還有一些名畫也難逃此劫，像達(dá)芬奇的《蒙娜麗莎》。

幾年間，他成為網(wǎng)絡(luò)上眾人皆知的紅人之一，網(wǎng)友們不管他的真實(shí)身份，都管他叫“小胖”。他被一家報(bào)紙稱為被點(diǎn)擊過上千次的臉，同時(shí)他也成為中國網(wǎng)絡(luò)第一紅人。

當(dāng)然，這純屬偶然——錢志君從未想過要做世界聞名的人物。與此相反，有許多人刻意將自己置于焦點(diǎn)位置，靠著自己在網(wǎng)絡(luò)上的舉動(dòng)，要么美名遠(yuǎn)揚(yáng)要么臭名昭著。

網(wǎng)絡(luò)躥紅指南

當(dāng)然，那些想著“我截一張視頻圖片然后我就能紅得發(fā)紫了”的人，等等再做夢吧。要想成為真正網(wǎng)絡(luò)紅人，你必須要符合以下條件。如果你在以下的幾個(gè)問題中有三個(gè)以上的“YES”，那么你就可以開始那條曲折、漫長的YouTube明星之路：

1. 你是否是體重超重、戴著眼鏡、令人生厭、皮膚白皙的男人？

2. 你會(huì)不會(huì)表演配口型、跳舞、唱時(shí)髦的流行歌？

3. 你有可愛的小動(dòng)物、小孩子去錄制搞笑錄像嗎？

4. 你能做到感情失控嗎？在你成名之后，在拍攝你那成名關(guān)鍵時(shí)刻的時(shí)候就更好了。

5. 你有沒有絕對(duì)的“厚臉皮”的精神？

6. 你的博客日平均訪問量有沒有超過50？

7. 你有件精心制作的衣服嗎——那些不求實(shí)際用處只求模仿流行文化的衣服？

8. 你是否稍有才華，原創(chuàng)出了自己的歌曲、舞蹈，并最好能以一種與眾不同的方式表演了出來呢？

9. 你是位20多歲的火辣十足的姑娘，你可以不露聲色地裝嫩嗎？

10. 你是否屬于那些經(jīng)常被主流媒體奚落嘲諷的非主流團(tuán)體？

既然已經(jīng)清楚網(wǎng)絡(luò)躥紅的難度了，那下一步該怎么做呢？從邏輯上講，應(yīng)該提出一個(gè)全新而且是原創(chuàng)的完美計(jì)劃來把別的比下去。然而，如果這個(gè)聽上去太費(fèi)工夫的話，那就按這個(gè)想法進(jìn)行吧：

首先，要決定你的網(wǎng)絡(luò)娛樂作品的形式。選擇有很多種，不如寫點(diǎn)博客或者來個(gè)給音樂錄影帶配口型，也可以展現(xiàn)一下你瘋狂的藝術(shù)才能，要么就來段經(jīng)典的念白說唱，念叨念叨當(dāng)今生活是如何的糟糕。

一旦決定了自己的成名途徑，那么你就得在形式風(fēng)格上多下功夫——這些瑣碎的細(xì)節(jié)將決定你的真正風(fēng)格。倘若你想走視頻的路線，那就要學(xué)著把面部表情搞得夸張?jiān)倏鋸?。每個(gè)網(wǎng)絡(luò)紅人至少要掌握有力的皺眉表情，但是如果你能弄出令人信服的痛苦哭聲，吃了整晚辛辣的咖喱之后去用惡搞的表情來模仿小布什或者用舌尖舔自己的鼻子，那么你今后的道路就定型了。倘若你已決定要寫聞名世界的博客，一定要謹(jǐn)記文章的題目與你的立場毫無關(guān)系，而且對(duì)待任何事情都恪守己見——因?yàn)榕c反復(fù)變換立場的文章全集相比，讀者寧可接受一篇觀點(diǎn)完全錯(cuò)誤的文章。

最后，你還要有點(diǎn)兒噱頭。這點(diǎn)將會(huì)使你與眾不同。從泰#8226;桑迪那令人敬畏的深沉嗓音到里斯#8226;科洛科爾的液體睫毛膏，所有的頂級(jí)網(wǎng)絡(luò)紅人都有自己的獨(dú)到之處。你要做的就是發(fā)現(xiàn)自己不同于他人的地方，最好是別人還沒見過的東西。

謹(jǐn)記：形式、風(fēng)格和噱頭。也可以稱為GTG原則。遵循這三個(gè)步驟，你馬上就會(huì)是紅透網(wǎng)絡(luò)的轟動(dòng)人物了?；蛟S，因?yàn)榛ヂ?lián)網(wǎng)充滿了不確定性，甚至有時(shí)候那些經(jīng)過反復(fù)考驗(yàn)的方法也不奏效，比如GTG原則。但是一旦成功，你會(huì)發(fā)現(xiàn)自己與那些史上最偉大的藝術(shù)家們一起被稱贊，處于美國深夜脫口秀的聚光燈下，也能在好萊塢電影和紀(jì)錄片中露個(gè)臉。

《雙語時(shí)代》網(wǎng)絡(luò)紅人館

給你點(diǎn)靈感吧，為了滿足你想成名的愿望，我們挖掘了一些時(shí)下的網(wǎng)絡(luò)紅人。這些男男女女們是自我包裝的大師、YouTube視頻網(wǎng)站的最佳締造者、博客明星以及傻得可笑的人。為了評(píng)判他們，我們給出了5個(gè)指標(biāo)，以10分為最高分?jǐn)?shù)，匯總在一起以供簡單參考。這些指標(biāo)很容易理解——才華指數(shù)、原創(chuàng)指數(shù)以及喜劇指數(shù)自不用多說，而“觀看指數(shù)”就是你在看或者讀什么時(shí)無意中掃過屏幕發(fā)現(xiàn)卻忍不住想看的東西，“話題人物指數(shù)”就是衡量這個(gè)話題中的名人到底有多怪異。

這就是了：《雙語時(shí)代》為你們獻(xiàn)上了最好的（也有最惡心的）網(wǎng)絡(luò)名人。在網(wǎng)上搜索一下……你會(huì)覺得很值得一看的。

泰#8226;桑迪

2007年4月，當(dāng)泰#8226;桑迪最初在YouTube網(wǎng)站上傳自己的歌曲《巧克力雨》時(shí)，他完全沒有想到一年后這首歌的點(diǎn)擊率會(huì)達(dá)到難以置信的2500萬。他獨(dú)特的聲線、怪異的錄音手法以及《巧克力雨》那無意義的歌詞都使得他成為公眾的焦點(diǎn)，他頻繁地在各大主流電視節(jié)目秀中露臉，并且還成為飲料品牌胡椒博士的新品櫻桃巧克力飲料的代言人。

《巧克力雨》的獨(dú)特風(fēng)格和曲調(diào)，使很多人乃至藝術(shù)家都對(duì)它進(jìn)行了改編或者重新演繹，其中包括著名的搖滾歌手約翰#8226;梅爾以及和他名聲相當(dāng)?shù)牟榈?8226;維德。

在討論起這首歌的風(fēng)靡時(shí)，桑迪說道：“我非常確定《巧克力雨》是從4chan.org開始的一個(gè)玩笑，這個(gè)網(wǎng)絡(luò)平臺(tái)發(fā)起過很多網(wǎng)絡(luò)流行文化。它影響了很多聽眾，大家都在瘋狂下載。我也不知道是什么原因促使大家都去聽我的歌的。如果我能說上來，那也就沒什么寫歌的原因了?！?/p>

從那以后，桑迪的名氣與日俱增，但是他最新發(fā)表的作品沒有一首取得《巧克力雨》那樣的成就。在最近一個(gè)訪談里，當(dāng)被問到是否覺得自己是一個(gè)成功者時(shí)，桑迪回答說：“說白了就是，‘我惡心嗎？觀眾是因此嘲笑我的嗎？’我不知道。藝術(shù)家們了解嗎？為什么會(huì)有藝術(shù)家擔(dān)心這個(gè)？你會(huì)為此擔(dān)心嗎？”

才華指數(shù)：9

原創(chuàng)指數(shù)：8

喜劇效果：5

觀看指數(shù)：7

話題人物指數(shù)：5

克里斯#8226;科洛科爾

也被稱為“還布蘭妮自由”小子

有異裝癖的著名同性戀克里斯#8226;科洛科爾因反對(duì)媒體對(duì)他的偶像布蘭妮的嚴(yán)厲批評(píng)而創(chuàng)造了屬于自己的歷史，在YouTube發(fā)布的視頻中，他盛裝出場、躲在床單下、睜著眼睛呼吁，要求世界上所有人“還布蘭妮自由”。他的乖戾行為在YouTube上迅速成為公眾的焦點(diǎn)，隨后，他就從德克薩斯鎮(zhèn)的郊區(qū)搬到了華燈璀璨的洛杉磯，據(jù)說在那里他計(jì)劃主演一部關(guān)于自己和同居者的紀(jì)錄片。

才華指數(shù)：2

原創(chuàng)指數(shù)：4

喜劇效果：9

觀看指數(shù)：8

話題人物指數(shù)：8

星球大戰(zhàn)小子

作為網(wǎng)絡(luò)怪異行為的另一個(gè)例子，星球大戰(zhàn)小子首次出現(xiàn)在2002年11月的一個(gè)視頻里，那是15歲的魁北克少年Ghyslain Raza上傳到共享網(wǎng)絡(luò)Kazaa的一個(gè)視頻。視頻里一個(gè)健壯的青少年在電影制片廠里模仿星球大戰(zhàn)中的激光劍不停揮舞著一根高爾夫球桿，還配有音效，他的同學(xué)Raza發(fā)現(xiàn)并錄制了視頻，作為惡作劇上傳到網(wǎng)絡(luò)。

兩個(gè)星期內(nèi)，這個(gè)視頻被下載了兩百萬次。后來，還有人為它添加了數(shù)字效果，比如激光劍的光亮以及電影原聲帶里的真實(shí)音效，星球大戰(zhàn)小子就這么誕生了。

六年后，星球大戰(zhàn)小子和他的視頻被下載和觀看了9億次。

才華指數(shù)：3

原創(chuàng)指數(shù)：7

喜劇效果：7

觀看指數(shù)：8

話題人物指數(shù)：6

你拿我沒辦法/ 不怕不怕

2004年11月，蓋瑞#8226;布羅斯瑪在自己的電腦前創(chuàng)造了網(wǎng)絡(luò)歷史。他打開攝像頭，跟著流行歌曲——摩爾多瓦的男子組合臭氧樂隊(duì)的《綠檸檬樹下的愛》（德語）——那怪異曲調(diào)跳舞。這種瘋狂行為不僅僅使得這首歌備受關(guān)注（此后其被多次演繹），布羅斯瑪也在一夜之間成為家喻戶曉的人物。

從那之后，布羅斯瑪又發(fā)表了兩部新作——一個(gè)是重新編輯合成的新版《不怕不怕》，包括他自己和一個(gè)伴奏樂隊(duì)，還有一首叫《瘋狂圈》。

才華指數(shù)：6

原創(chuàng)指數(shù)：6

喜劇效果：9

觀看指數(shù)：7

話題人物指數(shù)：8

寂寞女孩15

2006年7月，一個(gè)叫布瑞的15歲女孩， 也就是網(wǎng)上的“寂寞女孩15”， 開始將自己的生活、朋友、父母以及學(xué)校生活拍攝記錄下來，在網(wǎng)上吸引了很多觀看者。開始，這些視頻很正常，主題都是和日常生活有關(guān)，主角面臨的都是典型的青春期煩惱，但是很快就變成了一種奇怪的記述，描述她與家庭內(nèi)部一個(gè)神秘力量的斗爭，還包括在她拒絕參加族長的神秘儀式后，她父母的神秘失蹤的事。

奇怪吧，當(dāng)然！因此影迷和記者展開了一番調(diào)查，后來發(fā)現(xiàn)原來布瑞是新西蘭的女演員杰西卡#8226;羅斯。所有的一切都是個(gè)惡作劇。視頻是她的一群朋友和藝術(shù)家創(chuàng)意協(xié)會(huì)制作的。曝光之后“寂寞女孩15”就沒再上傳了。盡管如此，他們還是很高興，因?yàn)樗麄儾粌H愚弄了很多網(wǎng)民很長時(shí)間而且還得到了更好的工作。

才華指數(shù)：9

原創(chuàng)指數(shù)：7

喜劇效果：4

觀看指數(shù)：3

話題人物指數(shù)：7

查德#8226;維德日班經(jīng)理

由Blame Society Productions制作的8部系列電影短片以黑武士達(dá)斯#8226;維德的那沒什么用的弟弟查德為主角，講述了他在“帝國超市”里的日常生活。第一集在YouTube上的點(diǎn)擊率達(dá)到七百萬。故事融合了《星球大戰(zhàn)》的對(duì)話和理念，描述了查德與顧客以及其他雇員的沖突。查德幾乎討厭他在工作中遇見的每一個(gè)人，尤其是和他競爭日班經(jīng)理職位的夜班經(jīng)理克林特。

結(jié)果，查德#8226;維德系列片的制作人馬特#8226;斯隆以及亞倫#8226;傭達(dá)得到了大家的認(rèn)可，受到了熱烈歡迎。斯隆甚至被選去為星球大戰(zhàn)主題游戲《原力釋放》和《多羅之軍》中的達(dá)斯#8226;維德的配音。并且，喬治#8226;盧卡斯還親自欽點(diǎn)他們獲得了“2007年度官方星球大戰(zhàn)影迷大獎(jiǎng)”的一個(gè)獎(jiǎng)項(xiàng)。

才華指數(shù)：9

原創(chuàng)指數(shù)：9

喜劇效果：8

觀看指數(shù)：3

話題人物指數(shù)：6

Link

1. Borat

《波拉特》，以紀(jì)錄片的形式記述了薩莎#8226;拜倫#8226;科恩飾演的哈薩克主播波拉特領(lǐng)著攝制組從家鄉(xiāng)哈薩克斯坦到美國一路上的真實(shí)采訪歷程。這部電影用盡諷刺癲狂的手段，喜劇地展現(xiàn)了波拉特為了建設(shè)偉大的祖國而前往美國的“文化之旅”。

波拉特在哈薩克國內(nèi)是個(gè)排名第六的主持人，擅長用粗俗搞笑的橋段吸引觀眾眼球。就是這樣一個(gè)主持人被派去了美國進(jìn)行文化學(xué)習(xí)，并拍了一部紀(jì)錄片。波拉特和制片人在人們的歡送下來到了光怪陸離的美國。他開始學(xué)習(xí)美國的禮儀，接觸美國的文化，然而卻處處碰壁，處處鬧笑話。

Notes

1. be catapulted into…

該短語是“catapult… into…”的被動(dòng)形式，catapult原意為彈弓，在這里意為“被迅速地拋到、扔到某處”，此處為比喻義，并非真的把人用彈弓拋出去。

例句：

She felt she was catapulted into an uncertain future after her husband passed away.

自從她丈夫去世之后，她覺得自己被拋到了一個(gè)不確定的未來。

2. on the cusp of…

意為“接近，幾乎”。

例句：

He was on the cusp of madness at the news.

看到那條新聞之后他幾近瘋狂。

3. blow everything else out of the water

該短語是固定表達(dá)，“blow… out of the water”起源于19世紀(jì)的海軍，最初的意思是，將敵方的軍艦打成碎片。在文中的意思是“將某人/物擊敗，打得落花流水”。

例句：

Come on guys! I am sure we’ll blow them out of water in tomorrow’s game.

加油兄弟們！我們肯定會(huì)在明天他們打得落花流水。

4. crème de la crème

這是法語詞，意為“best，最好的”。